Megan MarrsNovember 3, 2015 Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing. Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps. You can test an endless number of variables to help your app reach … Continue reading A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight
Scott BarnettNovember 2, 2015 A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was … Continue reading 3 Tips for Using Online Reviews for Business Insight and Improvement
By Michael Harris, Published November 1, 2014 Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of … Continue reading Selling Value With Insight Storytelling
By Abbe Miller, Published October 26, 2014 It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow. These various touch points were the focus of … Continue reading Insight from Nielsen Shows Print Marketing As Far From Dead
