The New Performance Metric: Curiosity by Laurie Sullivan , Staff Writer, February 20, 2026 While the media buy of a Super Bowl ad typically starts at $8 million, a full campaign could cost anywhere between $16 million and $29 million to create. Ads tell consumers so much about a brand, but analyzing Google search data … Continue reading Consumer Curiosity Becomes Performance Metric
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence. Alicia Arnold on February 5, 2025 Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in … Continue reading How to build consumer trust in the age of AI
