Tag Archives: Influencer

Beyond Blogging: How To Be An Influencer And Thought Leader

by Laura Cole March 12, 2016March 12, 2016 While none of us have much time or sympathy for those who deal primarily in business jargon, we must tread a fine line when it comes to discounting trends and concepts. After all, there is often a fine line between business buzz words and ground-breaking constructs, and … Continue reading Beyond Blogging: How To Be An Influencer And Thought Leader →

7 Ways To Save Your Brand From Influencer Blackmail

Email Marketing

by BusinessVibes March 7, 2016 Follow @businessvibesMarch 7, 2016 Influencer marketing: cash cow, or too-good-to-be-true? Probably a bit of both, if we’re honest. Influencer marketing offers the potential to leverage a huge following, securing endorsement right at the heart of your target audience. However, as the sector grows so do the people looking to take … Continue reading 7 Ways To Save Your Brand From Influencer Blackmail →

How to Get the Best Out of Influencer Marketing [Infographic]

Influencer Marketing

by Cent Muruganandam February 9, 2016 Follow @centmuruFebruary 9, 2016 If you wanted to skydive there is no way you can do it alone; at least not for the first time. If you do, it may be the last thing you do on earth. You may even need a license to skydive on your own. … Continue reading How to Get the Best Out of Influencer Marketing [Infographic] →

Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

Lead Nurturing

By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1) →

How to Build Your 2016 Influencer Strategy

Influencer Strategy

by Brittany Berger January 11, 2016 Follow @bberg1010January 11, 2016 Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently: That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a … Continue reading How to Build Your 2016 Influencer Strategy →

Influencer Marketing and Your Brand On Vine

Vine

by Max Specht January 9, 2016January 9, 2016 The concept of influencer marketing isn’t necessarily new; brands have been using celebrity endorsements for years to convince people to buy their products (think Stephen Curry on a box of Wheaties, or Matthew McConaughey driving a Lincoln). The recent twist in this landscape is the rise of … Continue reading Influencer Marketing and Your Brand On Vine →

Influencer Marketing: How to Make it Work for Your Small Business in 2016

Influencer Marketing

by Kim Westwood December 14, 2015 Follow @shopping_linksDecember 14, 2015 Using influencers to market products has helped businesses connect with customers long before ‘influencer’ became a commonly accepted marketing term. As early as Roman times, when famed charioteer Diocles became one of the world’s first sponsored athletes, marketers have tapped into the influence of prominent figures. … Continue reading Influencer Marketing: How to Make it Work for Your Small Business in 2016 →