by Dhariana Lozano June 29, 2016 Follow @DhariLoJune 29, 2016 Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I’ve noticed a few recurring issues when influencers and brands come together to work on a … Continue reading 3 Major Influencer Marketing Mistakes and How to Fix Them
by Personal Branding Blog June 10, 2016June 10, 2016 Building a personal brand comes through increased visibility online and establishing yourself as a leader in your industry. One of the best ways to achieve this is to create compelling content that is shared on social media. LinkedIn is a top spot for professionals, and allows … Continue reading How to Establish Your Personal Brand as a LinkedIn Influencer
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
Learn how using influencers can improve your discoverability and get your content in front of the right audience. Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The … Continue reading 6 reasons to boost SEO & content investments with influencer marketing
by Joel Arndt May 13, 2016 Follow @openskycopyMay 13, 2016 Influencers are millennials trying to cash in on their social media followers. Twitter wants you to believe that influencers drive purchase decisions. This social media exec says otherwise. [su_quote]”Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators … Continue reading Twitter’s Influencer Pipe Dream
by Julie Zisman May 15, 2016 Follow @juliezismanMay 15, 2016 It’s always been important to think about tying your marketing strategy together but that’s especially true now in the digital world. One of the most important ways to drive traffic to your website is search engine optimization (SEO). As early as 2009, search engines for … Continue reading Influencer Marketing, Twitter and SEO
by Ruan S. Fourie May 1, 2016 Follow @https://twitter.com/ruanstixMay 1, 2016 Influencer Marketing has opened up a whole new revenue stream for online influencers. Creating awesome content while working with brands takes time. Shaving a few minutes here and there can really make a huge difference. That is why I’ve put together a list of … Continue reading 5 WordPress Plugins to Make Influencer Life Easier
by Brittany Berger April 23, 2016 Follow @bberg1010April 23, 2016 My eyes widen like crazy thinking about how long old school PR outreach must have taken. Hunkering down with a notebook, a landline phone (it probably had a cord!), a Rolodex, and maybe even the phone book. The horror! Making calls, waiting while the phone … Continue reading 9 Tools for More Organized Influencer Research
by Danny Wong April 3, 2016 Follow @dannywong1190April 3, 2016 For eCommerce companies, building a homegrown fan base is hard. This is especially true if you discount all the family and friends you coerced into hitting ‘like’ on your Facebook page. But I’ll let you in on a secret: You don’t have to do it … Continue reading 5 High-Impact Approaches to Influencer Marketing for eCommerce Brands
By Heba Hosny March 28th, 2016 “If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar.” – Heba Hosny In the previous article in the “Influencer Marketing 101” series, I detailed how to identify and … Continue reading Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)
