KeriLynn EngelMay 24, 2015 “Thought leadership” might be the most popular buzzword of the day, but the idea behind it is anything but meaningless jargon. Popular terminology becomes cliche for a reason. Everyone is talking about thought leadership because it really works. Picture this: You’re the recognized authority in your field. Bloggers and social media … Continue reading Become an Industry Thought Leader With Twitter Chats
by John Rooney April 21st, 2015 Getting publishers and influencers to link to or promote your content can be tricky. And we know we need to create unique, quality content that adds genuine value but that’s easier said than done when so much content comes out every single day . If that isn’t a … Continue reading How To Market A Brand Operating In An Unpopular Industry
Tony AdragnaApril 8, 2015 Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote. Regardless of who it was, do you remember standing in line … Continue reading The Best Tips For Connecting With Industry Influencers On Social Media
Richard SunleyMarch 25, 2015 Over the last few years, Instagram has taken the social media world by storm. According to Instagram’s press page, the photo based social network now has over 300 million active users per month with 70 million new photos uploaded each day. From friends and family sharing photos of their latest holiday … Continue reading Top 5 Instagram Analytics Tools – With Views From Industry Experts
Company says “small scale” service will deliver improved services. Greg Sterling on March 3, 2015 Google Wireless: the rumor was true. At the Mobile World Congress conference (March 03, 2015) in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service. In some ways it’s more analogous to Google’s Nexus handsets than to … Continue reading Google Announces Wireless Service Intended To Promote Industry Innovation
Successful, fast-growing small businesses and startups generate awareness, credibility and trust – ultimately influencing audience behaviors. In order to do so, they became industry thought leaders. Creating industry thought leadership for your startup, small business or client should be one of the key goals of your public relations program. If it isn’t, you need to … Continue reading Small Businesses Can Attain Industry Thought Leadership By Cultivating Industry Influencers
Content marketing and blogging are key for any business – they help drive relevant traffic, increase visibility in search and demonstrate industry expertise and thought leadership – which in turn can increase your chances of converting customers. Coming up with blog post ideas can be a challenge and it’s even harder for those of us … Continue reading 6 Ways to Find Content Ideas For Your Blog Even If You Work In a Boring Industry
Helen Nesterenko December 31, 2014 If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. These individuals have already researched your brand and chosen to make a purchase. Hopefully, they’re fully satisfied … Continue reading 4 Tips For Generating More Return Business In Any Industry
Zach Burrus December 3, 2014 Anyone who knows me well knows my affinity for all things Harry Potter. Like my millions of fellow Potterheads out there, I’ve devoured the books and movies multiple times and gone as Harry – broomstick and all – on numerous Halloweens. I’ll even admit to nearly naming my dog … Continue reading How Harry Potter Can Help Industry Pros
Ashley Jones December 2, 2014 Do you ever feel like you’ve written a blog about literally every topic relevant to your audience? Sometimes coming up with an idea for your next blog seems like an impossible feat. Frequently finding new ideas can be challenging whether you’re new to the world of inbound or a … Continue reading How To Brainstorm Blog Topics For Any Industry
