6 Ways To Use Video Content For Increased SEO




  • July 7, 2016

    SEO is all about your ability to be visible. You need to make sure that people can actually see your content, and video is the way to do it. With the right video, you’re taking advantage of the most powerful piece of content in the world. Studies show that video has the highest conversion rates around.


    This guide is going to show you six ways in which you can use video content to enhance your visibility.


    Social Media Promotion


    To begin with, post a video on your social media channels. Unlike with copywriting SEO, you can cram thousands of words into something that takes mere seconds to consume. Sharing great videos through social media will lead to more engagement.


    Google also sees social media as the best reflection of genuine popularity, so if you can make it here you’re sure to fly up the search rankings.


    Video Transcripts


    There’s so much more to video than the actual video itself. Every video you post enables you to add a text-based transcript in the description. This will further increase findability and provides ample opportunity to add some keywords. It’s perfectly valid to post a transcript of the entire video.


    YouTube Hosting


    This deserves a section all its own because it happens to be so important. YouTube is the second largest search engine, by queries, in the world. And it’s owned by Google. That means the results of YouTube are integrated with the Google search engine.


    You’re going to get a lot of search engine juice by opting to create a video and host it on YouTube.


    Backlinking


    Video alone leads to better engagement. The video description is, once again, vital for improving the strength of your SEO campaign. At the end of your description, you can link back to your website, add authority links, and provide resources for people who want to find out more information.


    This is the modern version of backlinking done in a way that provides value without getting your site penalized.


    Mobile-Ready


    To get ready for mobile you need to provide content in a way that people want to consume. They don’t have time to read through long pieces of text. What they need is content they can consume on the go. And that’s where videos come in. It’s the one form of content that sends a strong message in a short space of time.


    If you want to improve your mobile SEO, video is the only option.


    Social Signals


    Social signals are different from conventional social media. These are the collective signals Google gets from your video. If the same video is popular on multiple sites, including your own, this sends the message to Google that your site should be boosted up the search rankings.


    These signals are all about engagement. Any form of engagement counts towards this, so ask for likes, shares, and comments.


    How do you actually campaign for more social signals, though?


    It’s as simple as inserting a call to action. Ask for people to interact with your video. Leave a question at the end of it, or accompany the whole production with a caption. You’ll be surprised at the difference this small change can make.


    Conclusion


    These are six ways in which you can make the most of video content for SEO purposes. Video is the rising star of SEO, and its set to remain the rising star for the foreseeable future. Start taking advantage of video now if you want to stay ahead of your competitors.


    How will you use video during your next SEO campaign?

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