Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry
Kevin George — October 29, 2019 Follow @imkevin_monk Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you … Continue reading Holiday Email Marketing for Ecommerce Industry
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry
Alice Corner — October 10, 2019 In a recent data analysis, Venngage busted the company culture myth that employees only care about trendy benefits like ping pong tables and office dogs. Turns out that the three most important benefits to employees are health insurance, 401ks, and paid time off. So it makes sense that employees … Continue reading What Industry Has The Best Work/Life Balance?
Ad Industry Forms Global Cross-Measurement Coalition by Larissa Faw , October 4, 2019 Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. The Cross Media Working Group includes some of the world’s biggest brands, including EA, Mastercard, P&G and Unilever, as … Continue reading Ad Industry Forms Cross-Measurement Coalition
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry
Kevin George — September 15, 2019 Follow @imkevin_monk — September 15, 2019 Email marketing is a must as it drives maximum ROI for the businesses. Why? 59% of the customers have said that emails influence their purchase decisions. For ecommerce businesses, nurturing this chunk can impact their business and influence their returns heavily. However, the … Continue reading Inspiring Email Template Examples for Ecommerce Industry
Dan Moyle — August 8, 2019 Follow @danmoyle — August 8, 2019 “We don’t use social media. We’re B2B. Social media isn’t for our industry.” Have you said this? Have you heard someone else say it? Sure, maybe it doesn’t seem like your industry has a place on Instagram. But maybe there’s another platform that … Continue reading 5 Reasons Social Media Actually Does Apply to Your Industry
Robert Woo — July 21, 2019 — July 21, 2019 American consumers, if not global consumers, have become Subscription Nation. Sure there are the staples: Netflix, Spotify, cell phone plan, health insurance (kidding); but we’ve only recently been on the subscription box kick, and its impact has been shaking up eCommerce. According to Fuel by … Continue reading The Radical Growth of the Subscription Box Industry in eCommerce
Augmented Reality And The Construction Industry The construction industry has been a bit sluggish in terms of change. This is bound to change as a result of the Integration of Technology into construction operations. The construction industry has begun to appreciate the benefits of technological advancement. Professionals in construction are now capitalizing on cloud data … Continue reading Augmented Reality And The Construction Industry
