Tag Archives: Industry

Worried Your Industry Isn’t Exciting Enough? 10 Ways to Encourage Engagement With Your Website

Young Entrepreneur Council — November 13, 2019 Follow @YEC If you think your business could be viewed as complicated or boring to people unfamiliar with your industry, you may believe you’ll never be able to compete with website engagement rates seen by more “exciting” companies, such as ones in tech and retail. However, no matter … Continue reading Worried Your Industry Isn’t Exciting Enough? 10 Ways to Encourage Engagement With Your Website →

Viant Separates From Meredith As Ad Industry Buybacks Become More Common

Marketing Guide

Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation. The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common →

Google Shopping Holiday Forecasts for YOUR Industry

Google Shopping

Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry →

Holiday Email Marketing for Ecommerce Industry

eCommerce eMail Marketing

Kevin George — October 29, 2019 Follow @imkevin_monk Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you … Continue reading Holiday Email Marketing for Ecommerce Industry →

What Cision’s acquisition signals for customers, martech industry

Acquisition Guide

The company, which has been on an acquisition spree, will go private under Platinum Equity ownership. Jennifer Cannon on October 25, 2019 at 12:02 pm Media software conglomerate Cision has entered a definitive agreement to be acquired by private equity firm, Platinum Equity. The transaction is valued at approximately $2.74 billion, said Cision. The company … Continue reading What Cision’s acquisition signals for customers, martech industry →

What Industry Has The Best Work/Life Balance?

Work-Life Balance

Alice Corner — October 10, 2019 In a recent data analysis, Venngage busted the company culture myth that employees only care about trendy benefits like ping pong tables and office dogs. Turns out that the three most important benefits to employees are health insurance, 401ks, and paid time off. So it makes sense that employees … Continue reading What Industry Has The Best Work/Life Balance? →

Ad Industry Forms Cross-Measurement Coalition

Advertisement Industry

Ad Industry Forms Global Cross-Measurement Coalition by Larissa Faw , October 4, 2019 Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. The Cross Media Working Group includes some of the world’s biggest brands, including EA, Mastercard, P&G and Unilever, as … Continue reading Ad Industry Forms Cross-Measurement Coalition →

Email marketing and customer retention in the financial services industry

Financial Services

Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry →

Inspiring Email Template Examples for Ecommerce Industry

eCommerce Strategies

Kevin George — September 15, 2019 Follow @imkevin_monk — September 15, 2019 Email marketing is a must as it drives maximum ROI for the businesses. Why? 59% of the customers have said that emails influence their purchase decisions. For ecommerce businesses, nurturing this chunk can impact their business and influence their returns heavily. However, the … Continue reading Inspiring Email Template Examples for Ecommerce Industry →