Tag Archives: Increases

Search Gets Buried In Hints Of Commerce Ad Budget Increases

Advertisement Industry

Search Gets Buried In Hints Of Commerce Ad Budget Increases by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024 What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State … Continue reading Search Gets Buried In Hints Of Commerce Ad Budget Increases →

Frequent promotions and salary increases contribute to thriving martech careers

Career Evolution

Most marketing technology professionals are satisfied with their jobs despite accelerating churn. Chris Wood on April 6, 2023 Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of … Continue reading Frequent promotions and salary increases contribute to thriving martech careers →

As gun violence increases, more people are carrying guns every day

Weapons Regulations

  By Shalene Gupta December 08, 2022 The gun control debates rage on as mass shootings continue, including one last month in Virginia, but handgun owners are making their stance clear: The number of Americans carrying guns on a daily basis has doubled, according to a recent study led by ??Ali Rowhani-Rahbar, a professor of epidemiology at the … Continue reading As gun violence increases, more people are carrying guns every day →

New Google Tool Increases Programmatic Ad Cost Transparency

Programmatic Advertisement

New Google Tool Increases Programmatic Ad Cost Transparency by Laurie Sullivan  @lauriesullivan, July 27, 2022 Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital advertising transaction in Ads Manager. The technology tracks where the money goes and helps marketers understand where it is … Continue reading New Google Tool Increases Programmatic Ad Cost Transparency →

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Personalization

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan  @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe →

Studies find big increases in ad fraud attempts and fake traffic

Advertisement Mistakes

Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic.  Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic →

First 2 Weeks Of December Show Dramatic Retail Increases

Retail Industry

First 2 Weeks Of December Show Dramatic Retail Increases by Laurie Sullivan , Staff Writer @lauriesullivan, December 28, 2021 Consumers are spending. It shows in the number of transaction tracked by Accertify, an American Express company that provides fraud and charge-back solutions to 40% of the internet retailer’s top 100 merchants, global airlines and U.S. ticketing … Continue reading First 2 Weeks Of December Show Dramatic Retail Increases →

Ad spend for cryptocurrencies increases as advertisers educate consumers

Cryptocurrencies

Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. Chris Wood on December 23, 2021 A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $ 119 million … Continue reading Ad spend for cryptocurrencies increases as advertisers educate consumers →

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