Tag Archives: Improvements

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact

5 Improvements to Make Your Online Store More Successful This Holiday Season

Syed Balkhi — November 8, 2019 Follow @SyedBalkhi There’s a lot that goes into planning for a successful eCommerce holiday season. Many eCommerce site owners focus on driving traffic to their online store by optimizing for SEO, creating holiday-themed content, using online advertising, and more. But, even if your online store has a ton of … Continue reading 5 Improvements to Make Your Online Store More Successful This Holiday Season

Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization

CRO: Small Improvements Can Lead to Huge Wins

Zach Heller — March 24, 2019 Follow @zheller — March 24, 2019 Conversion rate optimization, or CRO, is the process of making changes in the many different places and ways that users interact with your company’s digital content in order to improve the overall experience and convert more prospective customers into paying customers. There are … Continue reading CRO: Small Improvements Can Lead to Huge Wins

Don’t Wait For the Next Redesign to Make Website Improvements

Tim Asimos — January 18, 2018 Follow @timasimos — January 18, 2018 Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and … Continue reading Don’t Wait For the Next Redesign to Make Website Improvements

10 Improvements That Will Boost Your Website’s Usability

by Joydeep Bhattacharya April 27, 2016April 27, 2016 Every website should be designed to impress the audience that matters, no matter what category they belong to. However, many different design factors can hugely affect the behavior of users, including slow loading speeds and glitches in interface. So here are the top ten improvement factors for … Continue reading 10 Improvements That Will Boost Your Website’s Usability