A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact
Tag Archives: Improvements
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year. Joy Hawkins on January 3, 2020 There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have to first give Google credit for working … Continue reading A wishlist of improvements for Google My Business in 2020
5 Improvements to Make Your Online Store More Successful This Holiday Season
Syed Balkhi — November 8, 2019 Follow @SyedBalkhi There’s a lot that goes into planning for a successful eCommerce holiday season. Many eCommerce site owners focus on driving traffic to their online store by optimizing for SEO, creating holiday-themed content, using online advertising, and more. But, even if your online store has a ton of … Continue reading 5 Improvements to Make Your Online Store More Successful This Holiday Season
Study indicates drastic improvements to managed inbox optimization
Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization
CRO: Small Improvements Can Lead to Huge Wins
Zach Heller — March 24, 2019 Follow @zheller — March 24, 2019 Conversion rate optimization, or CRO, is the process of making changes in the many different places and ways that users interact with your company’s digital content in order to improve the overall experience and convert more prospective customers into paying customers. There are … Continue reading CRO: Small Improvements Can Lead to Huge Wins
The Latest Pinterest Updates and Improvements
Susan Gilbert — October 26, 2018 Follow @SusanGilbert — October 26, 2018 Latest Changes and Improvements to Pinterest Pinterest is a major player in social media marketing that I hope you have considered – or are using – to market your business and/or drive traffic to your website. This year, in particular, the platform made … Continue reading The Latest Pinterest Updates and Improvements
Don’t Wait For the Next Redesign to Make Website Improvements
Tim Asimos — January 18, 2018 Follow @timasimos — January 18, 2018 Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and … Continue reading Don’t Wait For the Next Redesign to Make Website Improvements
14 Quick Improvements for Small Business Email Campaigns
Dennis Hung — September 11, 2017 — September 11, 2017 TeroVesalainen / Pixabay Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure … Continue reading 14 Quick Improvements for Small Business Email Campaigns
Critique Your Work to Make Improvements
Personal Branding Blog — November 16, 2016 — November 16, 2016 Increase success by putting the customer first. Keep the end goal in mind as you dive into the beginning steps to move through the sales cycle. Doing so becomes the guided path to a negotiated agreement that most will embrace. Connect with hearts and … Continue reading Critique Your Work to Make Improvements
10 Improvements That Will Boost Your Website’s Usability
by Joydeep Bhattacharya April 27, 2016April 27, 2016 Every website should be designed to impress the audience that matters, no matter what category they belong to. However, many different design factors can hugely affect the behavior of users, including slow loading speeds and glitches in interface. So here are the top ten improvement factors for … Continue reading 10 Improvements That Will Boost Your Website’s Usability