Meta Details Stringent Ad Guidelines For 2022 Midterm Elections
One of the most high-profile U.S. primaries took place in Wyoming on Tuesday. GOP Rep. Liz Cheney voted this morning, not at her hometown polling place of Wilson, but a couple of miles away at the Teton County Library in Jackson. Reports suggested she did so to avoid negative media.
Facebook’s parent company Meta is making an effort to combat misinformation and avoid negative media by setting stringent guidelines for the 2022 U.S. midterms for policies and safeguards during this election cycle.
The plan is to remove election-related misinformation about the dates, locations, times, and methods of voting; misinformation about who can vote, whether a vote will be counted, and qualifications for voting; and calls for violence related to voting, voter registration, or the administration or outcome of an election — similar to what Facebook did in 2020.
Meta said it will reject ads that encourage people not to vote or call into question the legitimacy of the upcoming election, and will prohibit new political, electoral and social-issue ads during the final week of the election campaign.
Ads that have previously run before this restriction period will be allowed to run during this time.
To simplify the process from the last cycle, any edits related to creative, placement, targeting and optimization will not be permitted. The rationale for this restriction is that in the final days of an election there may not be enough time to contest new claims made in ads. This restriction period will lift the day after the election and we have no plans to extend it.
The company mapped out the type of ads it will accept. Ads about social issues, elections or politics in the U.S. that are approved and have delivered at least one impression by Tuesday, November 1 at 12:01 AM PT will be allowed to continue through Tuesday, November 8 at 11:59 AM PT.
To continue running ads from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022, the company says that any ad about social issues, elections or politics in the United States must be set up by a U.S. advertiser that can complete the authorization process, cleared the ad reviews process, and delivered an impression before Tuesday, November 1 at 12:01 AM PT.
There’s also a list of what’s allowed before, during and after the ad restriction period.