Carolina Di Pietro February 12, 2015 Creating appealing, attention-grabbing landing pages on your website is only half the battle. High-quality design won’t get you very far unless the pages are optimized to convert. However, conversion rate optimization doesn’t need to be excessively complicated. Here are some easy tips to help you improve your Landing Page: … Continue reading 5 Easy Tips to Help You Improve Your Landing Page (Infographic)
Marketers encouraged to boost relevance, which lowers bidding requirement. Greg Sterling on February 11, 2015 Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to … Continue reading To Improve Ads Quality, Facebook Will Expose “Relevance Score”
Jessica MehringFebruary 7, 2015 Oh, blogs. How I love you. Let me count the ways… A blog is a powerful way to improve your credibility and share your knowledge with (i.e. give value to) your audience. A well-written blog will also drive traffic to your business’s website. You can post links to your blogs on … Continue reading Improve Your SEO for the Long Run With a Great Business Blog
Paul BywaterJanuary 26, 2015 Make the decisions that really matter, with the information you need. Good reporting turns raw information into valuable business knowledge. But when your data is spread across multiple software systems and different departments, it’s all too easy for day-to-day as well as strategically critical information to end up lost, or buried … Continue reading Reporting: Cheat Sheet for Manufacturers to Improve Management Reports
Jerry LowJanuary 26, 2015 Have you ever wondered why some Google+ posts attract hundreds, if not thousands, of shares and +1 while some simply drown in a sea of noise almost immediately after being published? What is the difference between a popular Google+ post and the average ones? What is it that makes a reader … Continue reading How To Improve Your Google Plus Post Interactions By 8,400 Percent
Jane IntrieriJanuary 24, 2015 We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve … Continue reading Top 5 Display Advertising Challenges With Tips on How to Improve Results
PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates
Jordie BlackJanuary 20, 2015 Understanding how users interact with your website will help you understand how to improve it. Visitor replay tools let you watch real website users interacting with your website. Browser recording allows you to see how long people spend on your website, where they move their mouse, and even what they click … Continue reading How to Improve Website Conversions Using Visitor Replays
Peter DavidsonJanuary 18, 2015 It’s no secret that being well organized and equipped with the proper tools in a business environment is fundamental to improving productivity. But with an abundance of tools and resources to choose from, it can be easy to get bogged down amongst too many tools, when there are really just a … Continue reading What the Businesses Are Using to Improve their Productivity Efforts
Richard LarsonJanuary 12, 2015 In the beginning of social media for business, social media efforts and campaigns were all marketing focused. However, social media for businesses really has morphed into a hybrid between marketing and customer service communications with customers. In fact, they’re a perfect pairing – they go together like toast and jam. If … Continue reading How Social Media Can Easily Improve Your Customer Service
