Lisa Furgison December 23, 2014 Email marketing isn’t just a successful marketing tool for retailers and service-based businesses, it can yield impressive results for non-profits too. A study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing. To maximize your … Continue reading 5 Tips To Improve Your Non-Profit Emails
Howard J. Sewell December 20, 2014 As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google … Continue reading 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Venchito Tampon December 19, 2014 Using blogs as a business tool is a relatively new concept, but one that is growing exponentially. The truth is that companies are becoming more public and more personal. This is a major step forward for business as a whole, as it allows customers to connect more deeply with … Continue reading 6 Effective Strategies To Improve Business Blogging
Ray Wang November 20, 2014 The 20-20-60 Rule for SEO suggests that 20% of your SEO performance depends on the technical structure of your website such as proper page structure, redirects, the robot.txt file, and internal links. 20% depends on on-page factors such as the use of indexable text, images, and videos, and relevant meta … Continue reading How to Use the 20-20-60 Rule for SEO to Improve Your Search Ranking
By Elena Nicosia, Published November 12, 2014 With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall. Depending on how much you’ve invested in mobile marketing, this might sound … Continue reading 5 Ways to Improve Your Mobile Marketing Platforms
By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
by Jieun Yi November 3rd, 2014 As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not necessarily implementing good SEO to their website; rather, … Continue reading 5 Reasons Why Your Website May Not Be Generating Leads (& 10 Boosters To Improve It)
By Samantha Ferguson, Published October 22, 2014 It’s hard to get SEO right because search engine algorithms are so complicated, not to mention, forever changing! Fortunately there is one thing you can count on: search engines focus on creating the best possible user experience. If you make this your focus too your SEO will sky-rocket! … Continue reading Use Content Marketing To Improve SEO!
When I was a kid, my father would often say “Why try to fix something with a band-aid, when you know cement is required?” Ever noticed what’s required when utilizing cement? A little more effort is required when attempting to put something that will last for a while in place. This made me think about … Continue reading Are You Using Band Aids Or Cement To Improve Your Customer’s Experience?
Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates. Most rely on lead capture forms and call-to-actions that includes their company phone number, but what about utilizing live chat to help improve conversions? You … Continue reading 5 Reasons Live Chat Can Improve Your Website Conversions
