Rob LonsMay 18, 2015 Content marketing is here to stay. If you haven’t jumped aboard, you are going to be left behind. It’s hard to argue with the numbers: 27,000,000 pieces of content are shared everyday. Not to mention 90% of consumers find custom content useful, and 67% of B2B companies with blogs generate more … Continue reading 5 Ways To Easily Improve SEO Using Repurposed Content
Katey Ferenzi May 15, 2015 This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel, and how to retarget and re-engage those conversions you’re losing (yes, it’s happening to the very best of you). … Continue reading Conversion Rate Optimization: 25 Tips To Improve Conversions And Increase Revenue
Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers. Tim Ash on May 15, 2015 You have slaved over your product or service. You have executed creative marketing campaigns that drove results. You have researched and established a fair price. I guess your job as an online marketer is done! … Continue reading Pulverizing Price Resistance To Improve Conversion Rates
Tim AsimosMay 12, 2015 Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, it should be viewed as an investment, not a line item expense. Your website should be a living, breathing, active, lead generating machine. So … Continue reading Don’t Wait For The Next Redesign To Improve Your Company’s Website
Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
ReachCastMay 10, 2015 Here at ReachLocal, we love small businesses and doing all we can to support their success. And since it was just Small Business Week, we wanted to wrap up the week with five easy things you can do to help improve your business in five minutes or less. You can check these off … Continue reading 5 Digital Marketing Tips You Can Do In 5 Minutes Or Less To Improve Your Business
by Naima Othman May 8th, 2015 Power to the people! In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands. Research shows consumers continue to heavily rely on peer reviews when researching local businesses to engage with. In … Continue reading Monitor & Improve Your Company’s Online Reputation
Lee OddenMay 7, 2015 Ann Handley + Authority = Annthority! On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part … Continue reading 5 Online Marketing Lessons to Improve Your Marketing Authority
WishpondApril 30, 2015 Email marketing is still one of the most powerful online marketing strategies, hands down. Of course, there are ways to develop and run successful social media and distributed content campaigns, but your email list is the most effective tool in your marketing arsenal. Unlike social media, blogs, and article repositories, with email … Continue reading 5 Easier Ways To Improve Your Email Marketing Content
Maxim BaetenApril 30, 2015 The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what we refer to as the “content struggle”. Content marketing is a tactic widely used today, and marketers are now producing more content than ever before. Marketers are constantly pushing out content, but … Continue reading Improve Content Management to Close More Deals
