Jomer GregorioMay 26, 2015 Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel … Continue reading 8 Strategic Steps to Improve Digital Marketing Results (Infographic)
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
Rob LonsMay 18, 2015 Content marketing is here to stay. If you haven’t jumped aboard, you are going to be left behind. It’s hard to argue with the numbers: 27,000,000 pieces of content are shared everyday. Not to mention 90% of consumers find custom content useful, and 67% of B2B companies with blogs generate more … Continue reading 5 Ways To Easily Improve SEO Using Repurposed Content
Katey Ferenzi May 15, 2015 This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel, and how to retarget and re-engage those conversions you’re losing (yes, it’s happening to the very best of you). … Continue reading Conversion Rate Optimization: 25 Tips To Improve Conversions And Increase Revenue
Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers. Tim Ash on May 15, 2015 You have slaved over your product or service. You have executed creative marketing campaigns that drove results. You have researched and established a fair price. I guess your job as an online marketer is done! … Continue reading Pulverizing Price Resistance To Improve Conversion Rates
Tim AsimosMay 12, 2015 Your corporate website is arguably your company’s most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, it should be viewed as an investment, not a line item expense. Your website should be a living, breathing, active, lead generating machine. So … Continue reading Don’t Wait For The Next Redesign To Improve Your Company’s Website
Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
ReachCastMay 10, 2015 Here at ReachLocal, we love small businesses and doing all we can to support their success. And since it was just Small Business Week, we wanted to wrap up the week with five easy things you can do to help improve your business in five minutes or less. You can check these off … Continue reading 5 Digital Marketing Tips You Can Do In 5 Minutes Or Less To Improve Your Business
by Naima Othman May 8th, 2015 Power to the people! In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands. Research shows consumers continue to heavily rely on peer reviews when researching local businesses to engage with. In … Continue reading Monitor & Improve Your Company’s Online Reputation
