Steven HughesJune 11, 2015 The Internet has change the retail world. The ability to have a virtual storefront open to twenty-four hours a day each and every single day has allowed buyers across the globe access to products like never before. Retailers of every shape and size have jumped into the digital world hoping to … Continue reading Improve Online Selling With Secure Solutions
Victoria VessellaJune 6, 2015 Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient data collection system in place is vital for the survival and growth of any business. Employees should have the ability to gather data about … Continue reading How Real-Time Data Collection Can Improve Your Bottom Line
Melissa DukoJune 3, 2015 Throughout history there have been many memorable pairings: peanut butter and jelly, Captain Kirk and Spock, Puff Daddy and Mase. And now we welcome the dynamic duo: PPC and SEO. Pay per click advertising (PPC) and search engine optimization (SEO) are two strategies that every company should have in its advertising … Continue reading Boost Your Ad Reach: How PPC Will Improve SEO
Nicole McCullumJune 4, 2015 As the founder of a website redesign company, I subscribe to the philosophy that it’s important to improve conversions and maximize opportunities on existing website traffic by plugging the leaks rather than spending more money on increasing traffic. It makes more sense and it’s a whole lot cheaper. Oftentimes clients are … Continue reading How to Improve SEO Results with an SEO Audit
Elizabeth VictorJune 3, 2015 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong. If you want engagement from your fans, it’s … Continue reading How to Improve Your Company’s Facebook Page
Anna ColibriJune 2, 2015 Workplaces are going to the dogs— and that’s a good thing! Leaving your pet behind at the start of your workday can be a bit heartbreaking. When your dog or cat gives you those sad eyes, what are you supposed to do? You’ve got to go to work, right? Well, there … Continue reading 5 Ways Animals Improve Workplace Productivity
Katey FerenziMay 29, 2015 Nearly every single effort on the part of an online business owner is a step toward increasing or optimizing their conversion rate. After all, you can be buying ads across the internet and pulling in hoards of traffic, but if none of those people convert –– all of that money is … Continue reading Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust
Jomer GregorioMay 26, 2015 Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel … Continue reading 8 Strategic Steps to Improve Digital Marketing Results (Infographic)
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
