Tag Archives: Improve

4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign

Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign

​5 Hands-On Strategies to Improve Data Quality

Inga RomanoffApril 23, 2015 Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.” … Continue reading ​5 Hands-On Strategies to Improve Data Quality

Send Out An “S.O.S.” to Improve Your Database Email Marketing

Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy. Daniel Faggella on April 20, 2015 If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and … Continue reading Send Out An “S.O.S.” to Improve Your Database Email Marketing

Seize Control: Improve Your Supplier Relationships in 3 Steps

Paul BywaterApril 14, 2015 Improving cost effectiveness and efficiency will help improve just-in-time manufacturing supplier relationships, adding additional value for your customers. As the name implies, just-in-time manufacturing (or JIT) relies on processes coming together in a timely fashion. These processes must combine relationships with technology for the greatest efficiency and mutual benefit for all parties. Sharing … Continue reading Seize Control: Improve Your Supplier Relationships in 3 Steps

6 Ways To Improve Your Conference Calls

Alexandra LevitApril 10, 2015 It’s time to end our collective “death by conference call.” According to new InterCall research on workplace conference call behavior, 82 percent of employees admitted to focusing on other work or non-work distractions while on a call. Rob Bellmar, executive vice president of conferencing and collaboration at InterCall, recently offered some great … Continue reading 6 Ways To Improve Your Conference Calls