Lee OddenMay 7, 2015 Ann Handley + Authority = Annthority! On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part … Continue reading 5 Online Marketing Lessons to Improve Your Marketing Authority
WishpondApril 30, 2015 Email marketing is still one of the most powerful online marketing strategies, hands down. Of course, there are ways to develop and run successful social media and distributed content campaigns, but your email list is the most effective tool in your marketing arsenal. Unlike social media, blogs, and article repositories, with email … Continue reading 5 Easier Ways To Improve Your Email Marketing Content
Maxim BaetenApril 30, 2015 The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what we refer to as the “content struggle”. Content marketing is a tactic widely used today, and marketers are now producing more content than ever before. Marketers are constantly pushing out content, but … Continue reading Improve Content Management to Close More Deals
Jon DrachenbergApril 30, 2015 Relationships come and go. It’s a fact of life, and it’s a fact of business. It’s not always due to a bad experience- sometimes it’s just time to move on. It’s important to always remember that it takes two to tango whether it’s a personal or professional relationship. If one of … Continue reading Improve Your Brand Image by… Losing Subscribers!?
Susan GilbertApril 27, 2015 Twitter Tools that Will Help Grow Your Network Monday Memos is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you improve your marketing strategy on Twitter. Here’s four links with tips and tricks to kick start … Continue reading Four Twitter Tools to Improve Your Marketing
Sarah ParkerApril 25, 2015 Everything in life is a learning experience, but sometimes it seems that social media campaigns can teach us particularly frustrating lessons. You can meticulously research best practices for campaigns in your industry across social platforms, and still get results below expectation. That doesn’t mean that campaign was a complete failure; it’s … Continue reading 4 Steps to Use Metrics From a Past Campaign to Improve a Future Campaign
Jay MalcomApril 25, 2015 What test, you ask? The success test. Does it work? Does the audience like it and find it helpful? How do you know? Your course is never really done, even if you’ve clicked the publish button. It needs occasional preening and polishing to stay relevant, effective and keep up with an … Continue reading Does Your eLearning Pass The Test? 7 Things You Can Improve Today
Inga RomanoffApril 23, 2015 Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.” … Continue reading 5 Hands-On Strategies to Improve Data Quality
Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy. Daniel Faggella on April 20, 2015 If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward your database of both customers and … Continue reading Send Out An “S.O.S.” to Improve Your Database Email Marketing
Paul BywaterApril 14, 2015 Improving cost effectiveness and efficiency will help improve just-in-time manufacturing supplier relationships, adding additional value for your customers. As the name implies, just-in-time manufacturing (or JIT) relies on processes coming together in a timely fashion. These processes must combine relationships with technology for the greatest efficiency and mutual benefit for all parties. Sharing … Continue reading Seize Control: Improve Your Supplier Relationships in 3 Steps
