ZOG DigitalJuly 17, 2015 It’s been a year since Twitter introduced a way for brands to promote other apps, but the additions are still rolling through. Promoted Tweets have never been a better tool for marketers than they are today. Twitter ads are becoming a better investment for conversation engagement, app installations, and lead development. … Continue reading 4 New Features You Should Be Using To Improve Twitter Ad Campaigns
Mandy EdwardsJuly 16, 2015 If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into … Continue reading 7 Easy Ideas To Improve Your Blog
Helen GeraghtyJuly 11, 2015 Are you losing customers because of something as simple as the colour of a button on your website, or the positioning of your text? Although you may not realise it, every decision that you make online is probably influenced to some degree by simple, ingrained, psychological factors that you’re not even … Continue reading How to Use Psychology to Improve Your Website’s Performance
Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
VerticalResponseJuly 7, 2015 When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.” This very common digital illness occurs when small business owners send every email to every single contact on their list. Common symptoms include low open rates, poor conversions, and confusion … Continue reading 6 Ways to Segment Your Email List to Improve Your Success
Nicole McCullumJuly 4, 2015 If your website is already ranking for your targeted keywords but you are not in the top positions, you can gain tremendous benefit by focusing on improving your existing search engine ranking. Improving your existing rankings will help you achieve a higher click through rate and increase website traffic and lead … Continue reading 15 Point Checklist to Improve Search Engine Ranking
Miranda PaquetJune 30, 2015 You work hard on your emails. You put in the time to share something you think your audience will enjoy, and it’s frustrating that less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You shouldn’t expect … Continue reading Can Resending an Email Improve Your Open Rates?
Adam SteinbergJune 29, 2015 If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1. Create the perfect, simple website for each visitor persona. Ever meet someone at a party that immediately tries to tell you … Continue reading 4 Ways to Improve Lead Gen & Nurturing on Your Website
Anand SrinivasanJune 27, 2015 An average SEO consultant handles anywhere between 5 to 10 clients at a time. While anything more than 8 clients could be a tight rope walk, it is not entirely unmanageable if you automate enough tasks to free up more time for doing real work. When discussing SEO tools, most blog … Continue reading An SEO Agency Owner’s Toolkit To Improve Productivity
Kathy GeraghtyJune 18, 2015 Change – it’s that topic that not too many people are eager to embrace. Sure, there are the trend setters who live for change, but they are in the minority when it comes to the workforce inside a company. As Scott Santucci, Director for the Alexander Group states in his RevTalk … Continue reading To Change is to Improve
