by Liz KislikSeptember 4, 2016 “It’s not my fault!” the assistant practically wailed. “She never gave me the paperwork!” The poor woman was almost begging me not to be angry at her, and to put the blame in its rightful place — on the boss who hadn’t provided the paperwork that should have been ready … Continue reading Support Your Frontline and Improve Customer Loyalty
by Hana LaRockAugust 29, 2016 Oh, the FAQ page. The page that customers love to read in order to discover the answers to their most important questions. The page that can be disappointing when the answers to those questions aren’t found. A section of the website that if not done right, can truly make a … Continue reading How to Use Your FAQ Page to Help Improve Your CRM Strategy
By Jordan Kasteler August 15th, 2016 On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte” (TTFB) comes into play. … Continue reading What Is Time To First Byte, And How To Improve It
by Susan Gilbert Follow @SusanGilbertAugust 22, 2016 Give Your Blog Strategy a Boost with These 4 Online Tools Today I have some blog resources to help you improve your content marketing strategy. Here’s four links with tips and tricks to kick start your Monday. Blogging online is always evolving, especially with the proliferation of mobile … Continue reading Improve Your Blog With These 4 Tools
by Blaise Lucey Follow @blaiselucey00August 9, 2016 We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it … Continue reading 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)
by Michael WightAugust 11, 2016 While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and all. It is easy to manage and is also very affordable … Continue reading Things You Can Do To Improve Your Email Marketing
by Kaitlyn MyersAugust 8, 2016 While Vanilla Ice pales in comparison to Bob Dylan and other generations’ spokespeople, we’ll always be grateful for his accidental contribution to helping us improve the RFP processes. Ah, Vanilla Ice. Who could forget him? 1990’s rap pioneer, fashion icon (if you like razor stripes on the side of your … Continue reading How Re-Imagining Vanilla Ice’s Lyrics Can Help Improve Proposal Processes
by David RichAugust 6, 2016 Trying to improve customer service without collecting data on the success of your tactics is a wasted effort. Many ideas for customer service improvements sound great on paper, but turn out to be meaningless to your customers. It’s even more problematic to stick blindly to with same old strategies when … Continue reading Measurable Ways to Improve Your Customer Service
by Gina BottiAugust 14, 2016 As a web optimization guru, you’re well aware of the fact that consumers are now accessing the Internet via their smartphones more than desktop. You know we live in a mobile-first world and, like many digital marketing teams, you’re most likely focusing more and more of your marketing budget on … Continue reading 3 Easy Steps To Improve Your Website Conversions
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
