by Adam Wesolowski Follow @adam_wesolAugust 11, 2016 At times, running an online business can be tricky. It’s not as simple as attracting customers who will automatically buy your items. Many eCommerce stores have a high volume of visitors, but those visitors don’t buy anything or wind up abandoning their carts. If this happens to you, … Continue reading How to Improve Website Usability to Sell More
by Erik KrassSeptember 22, 2016 If you’re a regular reader of Stream Companies’ blog, I’m sure by now you’re highly aware of what Search Engine Optimization (SEO) is. However if you’re new here, SEO is the process of getting your site to appear at the top of a search engine via organic search. What’s organic … Continue reading 5 Quick Steps to Improve Your Website’s SEO
Derek Edmond on September 22, 2016 We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire … Continue reading 4 ways to improve your value as a strategic SEO partner
by Alanna HonigmanSeptember 17, 2016 There are a lot of businesses active on Twitter out there, which can be pretty cool … and cringe-worthy. You have no idea how many times I see company and even CEO accounts that just don’t do a very good job of being online, even if they are frequently active. … Continue reading 5 Easy Ways To Improve Your Twitter Presence — For Free!
by Darnelle O’Brien Follow @thekissagencySeptember 16, 2016 With over 1.4 billion active users, Facebook is one social network that all businesses simply cannot ignore. Facebook has established itself as a great paid advertising platform. But just like the organic side of social media communication, without a solid strategy and understanding of how to run a … Continue reading 5 Simple Ways to Improve Your Facebook Ad Campaigns
by Brian Wallace Follow @nowsourcingSeptember 7, 2016 The purpose of content marketing is to provide something of value to your potential customers, thereby developing a relationship with them. So what do you do when all of your potential customers are filling every waking moment with Pokemon Go? You make an infographic about all the strategy … Continue reading How Jumping On Trends Can Improve Your Marketing Plan [Infographic]
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
by Liz KislikSeptember 4, 2016 “It’s not my fault!” the assistant practically wailed. “She never gave me the paperwork!” The poor woman was almost begging me not to be angry at her, and to put the blame in its rightful place — on the boss who hadn’t provided the paperwork that should have been ready … Continue reading Support Your Frontline and Improve Customer Loyalty
by Hana LaRockAugust 29, 2016 Oh, the FAQ page. The page that customers love to read in order to discover the answers to their most important questions. The page that can be disappointing when the answers to those questions aren’t found. A section of the website that if not done right, can truly make a … Continue reading How to Use Your FAQ Page to Help Improve Your CRM Strategy
By Jordan Kasteler August 15th, 2016 On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte” (TTFB) comes into play. … Continue reading What Is Time To First Byte, And How To Improve It
