by Matthew Cameron July 31, 2016July 31, 2016 We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. This makes sense. No one wants to deal with the consequences of implementing … Continue reading How To Evaluate Software Integrations: 3 Important Considerations
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis
by Larry Kim July 10, 2016July 10, 2016 There’s no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. You can measure: Bounce rate Time on site Sign-ups Shopping cart abandonment Purchases Cost per conversion Etc. But one metric is more important than all the rest. I know what you’re … Continue reading What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
by Tanya Korpi Macleod July 7, 2016 Follow @tanyakmacleodJuly 7, 2016 “Yes, and…” “Yes, and…” is the most important phrase in improvisation, and, as an entrepreneur, those words are music to my ears. Entrepreneurs are wired differently. Why on earth would you choose to live and breathe your work for, at the beginning, less reward … Continue reading The 2 Most Important Words in Comedy and Business
by Christine Watts June 28, 2016 Follow @IOUFinancialJune 28, 2016 Many small business owners fall into the trap of trying to “do it all,” getting so busy that they lose sight of long-term goals, a cycle that threatens to result in a failing business. According to Bloomberg, eight out of ten small businesses fail within … Continue reading 5 Tips for Small Business Owners to Focus on What’s Important
Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success. Greg Gifford on June 21, 2016 Last month, I talked about the importance of setting client expectations for … Continue reading The most important question to ask in local SEO
by Sujain Thomas June 11, 2016 Follow @sujainthomasJune 11, 2016 If you are starting in web design, it is easy to get lost in the sea of confusing jargon. It gets worse because every new day comes with new technologies, which require you to stay up-to-date with all these new ideas. One key idea that … Continue reading 5 Important Points About Database Driven Website
by Dominica Latus June 10, 2016June 10, 2016 If you’ve been talking with any web company about a new design or redesign, you’ve most likely heard the term “wireframe” come up during discussions about the web development process. A wireframe is a very basic layout of a web page that includes no color, no imagery … Continue reading 5 Reasons Why Wireframes Are an Important Part of the Design Process
by Quentin Aisbett June 10, 2016 Follow @onqmarketingJune 10, 2016 In an ever-changing digital landscape, success often comes down to what you are–and aren’t–doing online. What you do and don’t know about internet marketing can ultimately make or break your online business. The problem is… For so many marketing managers, having to keep up and … Continue reading 5 of the Most Important Online Trends for Marketing Managers Today
