by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Sahail Ashraf Follow @TalcontentSeptember 6, 2016 If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking … Continue reading 6 Most Important Principles Of Social Media Management
by Sandra Wrobel-Konior Follow @sandriczAugust 27, 2016 PCI compliance is mandatory for every eCommerce merchant that accepts credit or debit card payments on their website. All information entered by customers is sensitive data, so it must be well-protected. The Payment Card Industry Data Security Standard (PCI DSS) provides steps that all merchants who process card … Continue reading Why Is PCI Compliance Important for Every Merchant?
by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers
August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important
August 3, 2016 You’ve read a lot about explainer videos and you’ve decided that one is the best way to deliver your message and showcase your brand. But when you’re about to kick off the project, you realize that there are still a lot of things to decide before the final cut is in your … Continue reading Kicking Off Your Explainer Video Project: 18 Important Questions to Get You Started
by Matthew Cameron July 31, 2016July 31, 2016 We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. This makes sense. No one wants to deal with the consequences of implementing … Continue reading How To Evaluate Software Integrations: 3 Important Considerations
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis
by Larry Kim July 10, 2016July 10, 2016 There’s no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. You can measure: Bounce rate Time on site Sign-ups Shopping cart abandonment Purchases Cost per conversion Etc. But one metric is more important than all the rest. I know what you’re … Continue reading What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
