by Robert Nachum Follow @robertnachum7October 21, 2016 They say a picture is worth 1,000 words and the argument could be made it’s actually more like 60,000 words. No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making your content more … Continue reading Why Are Pictures Important For Mobile?
by Michael PendreighOctober 15, 2016 Wondering which holidays to market your business on? Look no further, we’ve compiled important holiday eCommerce marketing dates (at least to United States citizens and Canadians) for you to prepare sales, promotions, and PPC campaigns around. You better plug these into your marketing calendar! The 17 Important Holiday eCommerce Marketing … Continue reading 15 Important Holiday eCommerce Marketing Dates For Your Business
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
by WishpondSeptember 9, 2016 If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even … Continue reading Why Tracking Google Adwords Could be the Most Important Thing You Do This Year
by Sahail Ashraf Follow @TalcontentSeptember 6, 2016 If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking … Continue reading 6 Most Important Principles Of Social Media Management
by Sandra Wrobel-Konior Follow @sandriczAugust 27, 2016 PCI compliance is mandatory for every eCommerce merchant that accepts credit or debit card payments on their website. All information entered by customers is sensitive data, so it must be well-protected. The Payment Card Industry Data Security Standard (PCI DSS) provides steps that all merchants who process card … Continue reading Why Is PCI Compliance Important for Every Merchant?
by Jack Loechner, Staff Writer @mp_research, August 19, 2016 According to the 2016 State of Lead Generation survey from Ascend2, improving the quality of leads generated is a top priority for 77% of marketing influencers. The quality of leads handed off to sales significantly impacts an organization’s ability to achieve the next most important goal … Continue reading Improving Quality Leads Considered Most Important For Marketers
August 3, 2016 Circa 2005, blogging quickly became one of the hottest Internet trends of all time. Using simple, straightforward publishing mediums like Blogger, just about anybody with a computer, a passion and a few functioning brain cells could hop online, create content within a given niche and see a constant, steady stream of traffic. … Continue reading Blogging: Coming to Understand Content Pillars and Why They’re Important
August 3, 2016 You’ve read a lot about explainer videos and you’ve decided that one is the best way to deliver your message and showcase your brand. But when you’re about to kick off the project, you realize that there are still a lot of things to decide before the final cut is in your … Continue reading Kicking Off Your Explainer Video Project: 18 Important Questions to Get You Started
