Stephen Sheinbaum — January 24, 2017 — January 24, 2017 By now, a majority of small business owners know that social media—Facebook, Twitter, Instagram, YouTube and LinkedIn—are important for reaching prospects, customers and business partners. However, that still doesn’t make it easy to block out the time for creating and executing a social media strategy, … Continue reading Why Social Media Is Important For Your Small Business
Melissa Hollis — January 21, 2017 — January 21, 2017 Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start. What is certain is that there are … Continue reading Your Checklist for a Penalty-Free Tax Season [Important Dates Included]
Jason Davis — January 21, 2017 — January 21, 2017 SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots. Social Media Marketing helps you to get your content seen, which in turn can substantially … Continue reading Why Social Media Marketing Is Still Important
Emily Helander — January 13, 2017 — January 13, 2017 It’s easy to say that mobile and local are two of the most important factors in marketing right now when three-quarters of US adults own a smartphone and local searches are growing 50% faster than mobile searches. And when a powerhouse like Google makes adjustments … Continue reading 2 Important Google AdWords Extensions Updates (and What You Need to Do)
by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017 Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill
Nathaniel Cheung — January 4, 2017 — January 4, 2017 Creating a Facebook Ad campaign to generate more leads, customers and sales? Advertisers spend over $ 16 billion a year promoting products and services on Facebook. Sadly, a significant portion of these advertising dollars are wasted due to silly mistakes which can be easily avoided … Continue reading 5 Important Things To Check Before You Start Your Facebook Ad Campaign
Jessica Collins — December 15, 2016 — December 15, 2016 Chief Human Resources Officers believe high-potential employees are 91 percent more valuable to their organizations than average employees, so it is no surprise their main concern is retaining them. “High-potential employee” (HIPO) generally refers to one who leadership expects to progress to a much higher … Continue reading Is Trust More Important Than Individual Potential?
Asher Rumack — December 15, 2016 — December 15, 2016 If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet … Continue reading The 15 Most Important Lessons I’ve Learned in Creative Work
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
Stephanie Heitman — December 9, 2016 Follow @stephheitman— December 9, 2016 Quality Score is an important component of your search advertising campaign. But what is it exactly, and how does it affect your results? First, a brief refresher on what your Quality Score is. Google assigns your search ads a Quality Score using a scale … Continue reading 3 Reasons Quality Score is Important for PPC
