Management consulting firm The Winterberry Group says this is the first such independent study. Barry Levine on December 5, 2016 Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its … Continue reading Report: What is data onboarding, and why is it important to marketers?
by Laurie Sullivan@lauriesullivan, December 2, 2016 Marketing budgets rose slightly in 2016 compared with 2015, but the latest findings from a benchmark study suggest that CEOs still lack a strong commitment to digital advertising and marketing. The insight comes from CMOs and CIOs who participated in the Leapfrog 2016 CMO Digital Benchmark Study. In fact, three out … Continue reading Marketers Say Proving ROI More Important Than Brand Awareness Metrics
Amit Sen — November 21, 2016 Follow @amit_kumar_sen— November 21, 2016 To say that the United States is polarized at the end of this most recent political season would be an understatement. In fact, Republicans and Democrats haven’t been this ideologically divided in more than two decades. The massive swing in government policies, which will … Continue reading After Troubling US Election, It’s More Important than Ever to have an International E-Commerce Presence
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
by Personal Branding BlogOctober 27, 2016 By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you the reader do not stretch the truth, exaggerate the … Continue reading Is LinkedIn Important for Job Seekers?
by David Miller Follow @davidmiller4312October 25, 2016 At the root of any successful project stands a project manager, and even though some people think that the only task a project manager has is to remind everyone about deadlines and set up meetings, that is actually not the case. Project managers need to have a deep … Continue reading 4 Important Key Areas of Success for Any Project Management Team
by Robert Nachum Follow @robertnachum7October 21, 2016 They say a picture is worth 1,000 words and the argument could be made it’s actually more like 60,000 words. No one knows this fact better than the marketers, as 46% of them agree that pictures are critical to their current marketing strategies. Besides making your content more … Continue reading Why Are Pictures Important For Mobile?
by Michael PendreighOctober 15, 2016 Wondering which holidays to market your business on? Look no further, we’ve compiled important holiday eCommerce marketing dates (at least to United States citizens and Canadians) for you to prepare sales, promotions, and PPC campaigns around. You better plug these into your marketing calendar! The 17 Important Holiday eCommerce Marketing … Continue reading 15 Important Holiday eCommerce Marketing Dates For Your Business
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its methodology for calculating that score. Jeffrey L. Cohen on September 29, 2016 Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need … Continue reading What’s more important than a B2B buyer’s lead score?
by Lucas Miller Follow @EchelonCopySeptember 16, 2016 I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about the importance of not “wasting time” on electronic gadgets and gizmos. And with good reason—what started out as an fascination with Tamagotchis, Game Boys and flip phones soon … Continue reading 3 Reasons Why Face-to-Face Meetings Are Still Important In Our Digital Day and Age
