Scott Jeffrey — March 21, 2017 — March 21, 2017 Over 75,000 people were asked: What qualities in a leader would inspire you to follow willingly? One quality topped the list: honesty. Integrity is another word for honesty. We trust people who we believe have integrity. We distrust those who we perceive lack integrity. But … Continue reading The Single Most Important Quality for Lasting Leadership
Tag Archives: Important
Proof That On-Page SEO Is More Important Than Ever
Adam White — March 10, 2017 Follow @realAdamWhite— March 10, 2017 The SEO gods have a good sense of humor. Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to have the right keywords in the right places and you could show up at the top … Continue reading Proof That On-Page SEO Is More Important Than Ever
Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. Bryson Meunier on March 10, 2017 There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry … Continue reading Mobile page speed is important, but not (yet) for SEO
Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
Daniel Burstein — March 7, 2017 — March 7, 2017 Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can … Continue reading Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
The AMP Project: What Is It and Why Is It Important?
Wendy Lindars — March 5, 2017 Follow @enx2marketing — March 5, 2017 There’s been a soft rumbling going on in the world of website design. You keep hearing the acronym “AMP.” In the past year, that rumbling has turned to a grumbling. And now it’s 2017, and it’s everywhere. But what is it? What does … Continue reading The AMP Project: What Is It and Why Is It Important?
How Important Are Tags for SEO?
Aleh Barysevich — March 5, 2017 Follow @ab80— March 5, 2017 While Search Engine Optimization (SEO) as a whole hasn’t undergone massive changes in recent years, it’s still important to stay on top of best practices to ensure that your site has a fair shot at success. HTML is made up of clear, specific tags—which … Continue reading How Important Are Tags for SEO?
Why Optimizing Your Website’s Speed is Important to Increase Conversion
Nathan Resnick — February 13, 2017 Follow @naterez94— February 13, 2017 Website optimization has been a very popular topic these days since more and more people are on the web. Businesses in particular would want their websites to load fast because every second reduced from the loading time would result in a 1% increase in … Continue reading Why Optimizing Your Website’s Speed is Important to Increase Conversion
5 Reasons Blogging is So Important to Marketing Your Business
Will Humphries — February 10, 2017 Follow @JustCallMeWill— February 10, 2017 Despite the emergence of new content formats and features, your blog remains central to effective content marketing. It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools. Blogging is the most important aspect of content … Continue reading 5 Reasons Blogging is So Important to Marketing Your Business
What is Pinterest Analytics and Why is it Important?
Rohan Mahajan — February 9, 2017 — February 9, 2017 As a marketer or a business owner on Pinterest, you might wonder of the results your marketing efforts on Pinterest bring. What kind of people are looking at your pins? What is the average response rate? Are your pins shared and repinned often? Is your … Continue reading What is Pinterest Analytics and Why is it Important?
What Social Media Maturity Is and Why It’s Important for Business
Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business
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