Sruthi Narayanan — April 9, 2017 Follow @getzaius— April 9, 2017 A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On their own, neither conversion … Continue reading Revenue Per Visit: The Most Important Ecommerce Metric?
Tag Archives: Important
3 Important Things You Probably Don’t Know about Marketing Executive Search
Mark Miller — April 5, 2017 Follow @MMtwopointfive— April 5, 2017 Marketing leadership has never been more important, so it’s surprising how little thought is put towards what actually goes into finding and hiring senior marketing management. Businesses often don’t consider the nuances and difficulties involved in recruiting the right executives for their marketing teams. … Continue reading 3 Important Things You Probably Don’t Know about Marketing Executive Search
5 Steps to Wrangling Your Most Important Social Media Channels
Mindi Rosser — March 29, 2017 Follow @MindiRRosser— March 29, 2017 Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part … Continue reading 5 Steps to Wrangling Your Most Important Social Media Channels
Before You Hire a Video Production Team, Answer These Important Questions
Kari Jo Faulhaber — March 23, 2017 — March 23, 2017 Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video. There are many … Continue reading Before You Hire a Video Production Team, Answer These Important Questions
The Single Most Important Quality for Lasting Leadership
Scott Jeffrey — March 21, 2017 — March 21, 2017 Over 75,000 people were asked: What qualities in a leader would inspire you to follow willingly? One quality topped the list: honesty. Integrity is another word for honesty. We trust people who we believe have integrity. We distrust those who we perceive lack integrity. But … Continue reading The Single Most Important Quality for Lasting Leadership
Proof That On-Page SEO Is More Important Than Ever
Adam White — March 10, 2017 Follow @realAdamWhite— March 10, 2017 The SEO gods have a good sense of humor. Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to have the right keywords in the right places and you could show up at the top … Continue reading Proof That On-Page SEO Is More Important Than Ever
Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. Bryson Meunier on March 10, 2017 There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry … Continue reading Mobile page speed is important, but not (yet) for SEO
Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
Daniel Burstein — March 7, 2017 — March 7, 2017 Look, I’m not a New England Patriots fan. Not by any stretch. But you have to give credit where credit is due – they have been the dominant NFL team for the past 15 years or so. How did they do it? And what can … Continue reading Conversion Rate Optimization: The 5 Most Important Factors that Affect Landing Page Conversion
The AMP Project: What Is It and Why Is It Important?
Wendy Lindars — March 5, 2017 Follow @enx2marketing — March 5, 2017 There’s been a soft rumbling going on in the world of website design. You keep hearing the acronym “AMP.” In the past year, that rumbling has turned to a grumbling. And now it’s 2017, and it’s everywhere. But what is it? What does … Continue reading The AMP Project: What Is It and Why Is It Important?
How Important Are Tags for SEO?
Aleh Barysevich — March 5, 2017 Follow @ab80— March 5, 2017 While Search Engine Optimization (SEO) as a whole hasn’t undergone massive changes in recent years, it’s still important to stay on top of best practices to ensure that your site has a fair shot at success. HTML is made up of clear, specific tags—which … Continue reading How Important Are Tags for SEO?
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