Andrew SheridanFebruary 7, 2015 B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing … Continue reading Measuring The Impact Of Your Email Nurture Campaigns
Craig Padoa January 1, 2015 Profit is vanity Assets are Sanity but Cash is king! I am not too sure who came up with that phrase but whoever did is spot on. I have previously written about the problem of profit and have seen first hand how a profitable business almost went under due … Continue reading What Will Impact Your Profit In 2015?
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Adele Halsall December 29, 2014 2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. But with the year coming to a … Continue reading The 7 Top Social Media Trends That Will Impact Your Marketing In 2015
Eric Hammis December 28, 2014 You may have heard of the term ‘wearable technology.’ It’s something we briefly mentioned in our previous blog post, ‘Things to Come For Digital Marketing in 2015.’ For those who haven’t been introduced to these new technological gadgets, let us explain. A wearable technology is just as it sounds, which … Continue reading How Wearable Technology Will Impact Digital Marketing
Brian Honigman December 27, 2014 Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the … Continue reading How to Levarage Google+ & Pinterest Search for Long-Term Impact
By Katrina Pfannkuch, Published November 14, 2014 One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures … Continue reading 10 Stats That Will Impact Your 2015 Content Strategy
By Max Stinson, Published November 1, 2014 Social justice is a hot button word and it’s not your fault that you constantly keep your distance for fear alienating a possible portion of your target market. But when it’s caught up with your campaign to generate sales leads from social media, how do you keep from … Continue reading Social Sales Leads And Social Impact
by Laurie Sullivan, October 31, 2014 Keyword domains have traditionally played a major role in influencing search results and search engine ranking. It makes sense that when someone types a specific branded word into a search box on an engine, the Web site containing those words will return in the query at the top of … Continue reading Do Keyword Domains Still Have An Impact On SEO?
When assessing the ROI of a publicity campaign, it’s standard practice to asses about high-level results, such as the number of reads a message has received and the number of times a message social networks: these metrics are good measures of how well a message resonated with the audience. But PR measurement shouldn’t stop there. … Continue reading Measuring the Business Impact of PR: Getting a Handle on Data
