Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016 While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4
by Kevin Homer March 7, 2016 Follow @kevin_homerMarch 7, 2016 Everybody enjoys a fun game or contest, and companies are paying attention to this realism by integrating these methods of entertainment into their marketing strategies. Whether it’s the NCAA March Madness tournament brackets, McDonald’s Monopoly Board Game, or JG Wentworth’s ‘Live Your Dream Now’ sweepstakes, … Continue reading The Impact of Gamification and Social Media Contests
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites. Wesley Young on March 1, 2016 Having a mobile website in and … Continue reading The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
by Sachin Kamdar February 16, 2016 Follow @SachinKamdarFebruary 16, 2016 The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within the Twitter feed. Which begs the question: how will full-length tweets impact digital publishers? In the digital media … Continue reading How Will Full-Length Tweets Impact Digital Publishers?
by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing
by Cory Treffiletti, Featured Contributor, (February 03, 2016) Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so … Continue reading The Impact Of Viewability On Creative Advertising
by David Drummond January 28, 2016 Follow @SoutherlyCommsJanuary 28, 2016 By 2025, Millennials will make up 75% of the workforce. It’s an impressive figure, and one that should make any company that wants to be thriving in a decade sit up and take notice – especially those concerned with recruitment. With 75% of your workforce … Continue reading Get Your Recruitment Marketing to Make an Impact With Millennials
by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
by Julie Murphy January 1, 2016January 1, 2016 If you think it’s hard to stick to your New Year’s Resolutions, you’re not alone. In fact, a number of goal-tracking apps are cropping up to help keep people on track, whether you want to lose weight or learn a new language. Experts say that you can … Continue reading New Year’s Resolutions That Will Impact Your Business In 2016
by Scott Barnett December 19, 2015 Follow @scottabarnettDecember 19, 2015 I’ve recently been talking to folks about the impact of negative reviews on popular review sites. There is a thread going around regarding the fate of Longs Jewelers in Boston, MA – they were hit with a systemic review attack that Facebook would not respond … Continue reading The Real Impact of Negative Reviews
