We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Winston Burton on March 30, 2016 nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. … Continue reading The real impact of Google’s new paid search ad layout on organic search
by Roee Ganot March 28, 2016March 28, 2016 Google certainly makes sure that online marketers don’t become complacent. As soon as you think you have the system gamed, Google goes and changes things up again. Sometimes, those changes are in response to new user patterns, but other times, those changes are an attempt to better … Continue reading How Google AMP Will Impact Publishers
by Roee Ganot March 28, 2016March 28, 2016 A lot of major publishers have already started sharing content with Facebook instant articles, but the general public won’t have access to the feature until April 12. The digital marketing world is already abuzz with talk of how Facebook instant articles will impact publishers. At this point, … Continue reading How Facebook Instant Articles Will Impact Publishers
Retailers need to optimize content and reviews to fully realize the “ROBO” opportunity. Greg Sterling on March 9, 2016 While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a multi-trillion-dollar phenomenon. And though this behavior pattern has been around for at least a … Continue reading Report: For every $1 online influenced by reviews, offline impact at least $4
by Kevin Homer March 7, 2016 Follow @kevin_homerMarch 7, 2016 Everybody enjoys a fun game or contest, and companies are paying attention to this realism by integrating these methods of entertainment into their marketing strategies. Whether it’s the NCAA March Madness tournament brackets, McDonald’s Monopoly Board Game, or JG Wentworth’s ‘Live Your Dream Now’ sweepstakes, … Continue reading The Impact of Gamification and Social Media Contests
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites. Wesley Young on March 1, 2016 Having a mobile website in and … Continue reading The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
by Sachin Kamdar February 16, 2016 Follow @SachinKamdarFebruary 16, 2016 The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within the Twitter feed. Which begs the question: how will full-length tweets impact digital publishers? In the digital media … Continue reading How Will Full-Length Tweets Impact Digital Publishers?
by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing
by Cory Treffiletti, Featured Contributor, (February 03, 2016) Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so … Continue reading The Impact Of Viewability On Creative Advertising
by David Drummond January 28, 2016 Follow @SoutherlyCommsJanuary 28, 2016 By 2025, Millennials will make up 75% of the workforce. It’s an impressive figure, and one that should make any company that wants to be thriving in a decade sit up and take notice – especially those concerned with recruitment. With 75% of your workforce … Continue reading Get Your Recruitment Marketing to Make an Impact With Millennials
