Yaroslav Nevsky — July 6, 2017 — July 6, 2017 Alexandra_Koch / Pixabay As you already know, it’s all about the tiniest details that help you form a brand identity in drop shipping business. We’ve already discussed the importance of naming – now it’s time to cover the design part. Generally speaking, the most valuable … Continue reading Brand Identity in Drop Shipping Business: Store Design
Yaroslav Nevsky — June 26, 2017 — June 26, 2017 Drop shipping store naming, as well as its visual component, is crucial for your business success. There are lots of reasons why customers would prefer buying from a drop shipping store. It’s all about the atmosphere you create within and around your store, and this … Continue reading Brand Identity in Drop Shipping Business: Store Naming
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Scott Kortright — March 20, 2017 — March 20, 2017 Now that your C-suite understands your company’s information security program, it’s time to move further into the educational phase. As you evaluate and prioritize the risks your organization faces, identity and access management (IAM) should become a clearer and clearer priority. To help you educate … Continue reading Identity and Access Management Terms Your C-Suite Needs to Know
Rustin Nethercott — March 8, 2017 — March 8, 2017 Imagine a casual Instagrammer who wants to be thought of as adventurous. They post photos of themselves traveling to exotic locations, trying foreign foods, and living a life that seems extraordinary. Even if they actually spend the majority of their time at home watching Netflix, … Continue reading How to Boost Your Brand Identity With Instagram
David Wilson — January 23, 2017 — January 23, 2017 Creating a new product identity for a high-end co-brand credit card has many challenges. These include meeting the unique and varied needs of multiple stakeholders, as well as creating an identity that appeals to the expectations of a high net worth (HNW) audience. To help … Continue reading A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity
Dan Radak — January 20, 2017 Follow @DanRadak— January 20, 2017 Brand identity is the bedrock of any startup’s success. It is a guiding beacon for business strategies, and practices, but also for customers who weigh their options in the market. You can also think of brand as a compass, which allows organizations to navigate … Continue reading Communication: A Crucial Aspect of a Startup’s Identity and Success
by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity?
by Rick Whittington December 14, 2015 Follow @rickwhittingtonDecember 14, 2015 Is your company website an accurate reflection of your company’s brand identity? If it isn’t, it really should be. 81 percent of customers conduct research online before making a major purchase, which typically begins on a search engine or even social media. Your brand’s identity … Continue reading 5 Reasons Your Website Redesign Should Reflect Your Brand Identity
Colleen McKennaAugust 7, 2015 Environment. It’s a word chock-full of images and conjures up so many pictures in my mind. I recall the mist of the rainforest in Montverde, Costa Rica; the sand and dunes at Cape May; the joy I experience when I visit family in Buffalo, Florida and Ontario, Canada. These environments (communities … Continue reading Use Social Media To Own Your Company’s Identity
