Rachel SerpaJune 5, 2015 “Big data really is about having insights and making an impact on your business. If you aren’t taking advantage of the data you’re collecting, then you just have a pile of data, you don’t have big data.” Believe it or not, these words were spoken by Facebook’s VP of Infrastructure Engineering … Continue reading It All Starts with Identity: How To Better Manage Your Marketing Data
Reeyaz HamiraniApril 15, 2015 The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient … Continue reading How Brands Are Boosting Ad Revenue With Identity Data
Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
Eric HammisApril 2, 2015 Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your favorite news channel on TV. You have a quick or long commute to … Continue reading How Important Is Brand Identity? (Infographic)
Sarah GreesonbachMarch 5, 2015 Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks … Continue reading 4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design
Chip StevensJanuary 20, 2015 For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your … Continue reading 3 Website Brand Identity Considerations You Might Have Overlooked
Business.comJanuary 10, 2015 You know those people who share anything and everything on Facebook? You can’t be one of those people because you own a business. And no matter what you share via social media, you will be judged by your customers, your employers, and possibly your investors too. Especially if your personal and company … Continue reading How to Balance Your Personal and Professional Identity on Social Media
Rachel Serpa December 23, 2014 Growth in consumer demands for personalization, omni-channel experiences and data transparency caused leading brands to reevaluate the way they collect, store and apply customer identity data in 2014. As 2015 draws near, we’ve taken stock of growing trends, examined industry forecasts and consulted our crystal ball to compile a list … Continue reading The Evolution of Consumer Identity: 10 Predictions for 2015, Part 3
Shelly Kramer December 1, 2014 Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and management of these valuable business assets to people who aren’t as qualified as they should be and/or they don’t protect their … Continue reading Your Brand’s Social Media Identity: How to Protect It
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
