Evelyn Timson — May 20, 2019 Follow @Aspect_FandV — May 20, 2019 Crafting an indelible and enduring brand identity is essential to differentiating your business from your competition. Your brand needs to deftly affect the way in which customers view and asses your your business and evaluate your relevance to them, their lives, their challenges … Continue reading How to Maintain Brand Identity on Film
Louis Columbus — April 12, 2019 Follow @louiscolumbus — April 12, 2019 For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no … Continue reading 5 Things Every Executive Needs to Know About Identity and Access Management
How to determine if you need an identity resolution provider and what questions to ask. Barry Levine on March 4, 2019 With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate … Continue reading Guide to picking an identity resolution platform
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. Robin Kurzer on January 18, 2019 Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers … Continue reading What is identity resolution?
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game. Mike Sands on August 30, 2018 “Are we there yet?” As any parent who has endured a summer road trip with young, easily bored children can attest, there … Continue reading Without identity, retailer ad retargeting misses the mark
Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017 While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity
