by Bob Hutchins June 10, 2016 Follow @BobhutchinsJune 10, 2016 Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards … Continue reading How One Portland Company Uses Social to Be Human
by Len April May 31, 2016 Follow @ZenithtalentMay 31, 2016 Today’s business environment is defined by the fluidity of globalization. In a short span of time, technology has eroded many of the barriers — both physical and social — that have separated people through the ages. We’ve entered a new world of work where our … Continue reading The Human Cloud Helps Enterprise Clients and MSPs Run Faster
by BusinessVibes April 17, 2016 Follow @businessvibesApril 17, 2016 Corporate human resource management has taken a number of sharp twists and turns over the past century. In many historical cases, executives and owners of large enterprises took the approach of building efficient teams which consumed the least amount of payroll necessary while still getting the … Continue reading The Rise of Human Centered Business Ethics
The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person. Andrew Dennis on March 23, 2016 Since the beginning of SEO, link building has been about human connection. People like Eric Ward were building links on the web before search engines like Google existed. Ward and other … Continue reading Link building is a human endeavor
by Don Purdum March 21, 2016 Follow @donpurdumMarch 21, 2016 Have you decided that digital marketing is a great opportunity for your business only to find that it’s harder than it was promised? Are you creating sales pages, landing pages, blog articles, strong call-to-actions and sales funnels but it’s not working the way the experts … Continue reading 3 Human Strategies That Will Explode Your Digital Marketing
by Jamie Nichol March 4, 2016 Follow @CultureIQMarch 4, 2016 This week Deloitte University Press released its annual report Global Human Capital Trends 2016 “The new organization: Different by design.” As usual, the report is jam-packed with useful findings that affect not only human resources leaders, but all business leaders. In fact, the report’s central … Continue reading Highlights from Deloitte’s Global Human Capital Trends 2016
by Brent Pohlman February 15, 2016 Follow @brentpohlmanFebruary 15, 2016 I believe 2016 will be a HUGE transition year for myself and the way I use digital. Up until the last couple of months, my goal has been on creating plans to help bring digital technology into our company. The missing part of this goal … Continue reading Getting More Human with Digital in 2016
by Sunil Bagai January 11, 2016 Follow @ZenithtalentJanuary 11, 2016 Relationships: The Human Algorithm in Data-Driven Hiring Although technology may reign as king in the modern economy, the wheels of commerce can’t turn without savvy professionals to design, deploy, administer and maintain the machine. Interestingly, however, our growing reliance on automation and the push to … Continue reading Human Algorithm in Data Driven Hiring
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
Hillary Bassett RossOctober 2, 2015 As digital teams, we sit at our weekly meetings discussing KPIs and metrics to measure how well our programs are going. Is this the right artwork? How well did that one compare to last year’s? What is our conversion rate? Where are we seeing the visitor abandon? We have to … Continue reading 6 Ways to Make Your Digital Platforms More Human
