Tag Archives: Human

How Human Do You Want Your Chatbot To Become?

Murray Newlands — May 28, 2017 Follow @murraynewlands— May 28, 2017 Although many people view chatbots as a direct replacement for humans, the reality is that bots are great tools that marketers and business owners can use to grow a business. Today, chatbot tool allow you to build humanized chatbots that are more likely to … Continue reading How Human Do You Want Your Chatbot To Become? →

Machine Reading To Change Human, Search Engine Interactions

Machine Learning

Machine Reading To Change Human, Search Engine Interactions by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2017 Microsoft researchers are working on “machine reading” technology that would advance the way search engines work. In theory, instead of typing in a query and getting a list of links, an advanced machine reading system would respond … Continue reading Machine Reading To Change Human, Search Engine Interactions →

Human Capital Management 2.0

Management Skills

Bryan Rusche — March 3, 2017 Follow @BryanRusche— March 3, 2017 There are three key trends that are driving a needed change in the way that leaders and employees work together. It’s having an impact on organizational structure, roles and responsibilities and the technology used in the workplace. While the changes will be difficult and … Continue reading Human Capital Management 2.0 →

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter Engagement

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human →

Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections

Digital Transformation

by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections →

Drive Massive Growth with Human Machine Customer Insights

Machine Learning

by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights →

The Human Operating System Runs on Communities

Community Building

by Bryan Kramer Follow @bryankramerSeptember 14, 2016 It’s not news that we spend a lot of time on social media and online communities; what is interesting about our interactions with others online is that they’re basic necessities, just like food, water and shelter. In 1986, social psychologists McMillan & Chavis developed the definition of community … Continue reading The Human Operating System Runs on Communities →

How Human Data Insights Can Grow Your Brand

Data Driven Techniques

by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiAugust 30, 2016 The rise of social media has created endless amounts of data for marketers to sift through looking for insights. Customers’ opinions on your product and how it could be improved, your brand, as well as your competitors and their products, are all at your fingertips—but only if you … Continue reading How Human Data Insights Can Grow Your Brand →

The human side to SEO: the power of personas

SEO Strategy

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Ryan Shelley on August 24, 2016 Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good … Continue reading The human side to SEO: the power of personas →

Don’t Let Your Small Business Be a ‘Human Shield’ for Hackers

Small Business

August 4, 2016 Make no mistake the cyber threat to small and mid-sized businesses (SMBs) is real. According to cyber insurance provider Travelers, the threat to smaller organizations continues to grow. Sixty percent of all online attacks in 2014 targeted SMBs. Given their reputation as an easy target, these SMBs are now feeling the impact … Continue reading Don’t Let Your Small Business Be a ‘Human Shield’ for Hackers →