Lena PrickettMarch 19, 2015 For many marketers, no matter the title or industry, coming up with the next creative marketing campaign idea can be a struggle. There are a bunch of ways marketers can come up with ideas – you can tie into pop culture, riff off something in the news, set up a few … Continue reading 3 Ways To Connect Your Brand To A Holiday
What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis. Allan Haims on January 19, 2015 Image credit: iStock by Getty Images. It’s been widely reported that retailers recovered from a slow Black Friday to come out on top this holiday season – online and … Continue reading Leverage These Holiday Learnings For 2015 Retail Marketing Success
Greg GilettoJanuary 13, 2015 There is an ever-growing list of retailers who offer loyalty programs and incentives throughout the year encouraging consumers to purchase products now in return for deals later. Sometimes these programs offer “loyalty points” that a visitor can accrue and later redeem; other times they may offer a coupon, which is emailed … Continue reading Turning Holiday Shoppers into Loyalty Shoppers
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Janette SpeyerJanuary 2, 2015 Shoppers looked to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?” The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search asap. Why? Because … Continue reading Website Holiday Housekeeping Tips to Keep Shoppers Shopping
Gail Oliver December 23, 2014 If you are a small business, a great way to remind your customers that you exist is to send out holiday greeting cards. If you haven’t done it yet, you may be a little late for mail, but there are other ways to do it last minute. Seasons Greetings … Continue reading Creative Ideas For Last Minute Holiday Cards For Your Small Business
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
When J.Crew emailed the author with 50% off on one day, 80% off on another, he wondered: Was this dynamic pricing or a force beyond data? By Chris Chafin Check your inbox right now, and you’ll likely have an email about a big sale waiting for you. Chances are, you received one the day … Continue reading The Psychology Behind A Mysteriously Fluctuating Holiday Sweater Sale
Megan Biondi December 20, 2014 Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping … Continue reading 4 Brands Using Holiday Pinterest Gift Ideas To Create Sales
