Megan ConleySeptember 25, 2015 Social media, like all parts of running a business, suffers when put off until the last minute. Unfortunately, with the time committed to writing blog posts, importing new products to your online store and perfecting your merchandising, it is tempting to let social media fall to the back burner — waiting … Continue reading 6 Tips to Amp Up Your Social Media Effectiveness and Increase Holiday Sales
John W HayesSeptember 24, 2015 You might think the busy holiday shopping period is still a long way off, but if you want to take your share of this massive sales opportunity ($ 53.3 billion in 2014) you better start thinking about putting your plans into action now. Email marketing is huge driver of revenues … Continue reading 5 Email Marketing Tips to Drive Holiday Marketing Profits
Megan ConleySeptember 20, 2015 It is no surprise that search engine optimization is a vital step for newly launched businesses. But for growing SMBs, being diligent about maintaining your SEO is just as important. SEO might not be at the top of your priority list when it comes to preparing for the holiday selling season. … Continue reading 9 SEO Tips to Maximize Your Holiday Ecommerce Traffic
Columnist Andrew Waber digs into the results of a recent study that aims to give online marketers some insight into planning their holiday advertising strategies. Andrew Waber on September 16, 2015 at 11:26 am In 2014, consumers demonstrated striking differences in their online buying behavior during the holidays compared with the rest of the year … Continue reading 4 Trends to Help Drive More Purchases This Holiday Season
by Laurie Sullivan @lauriesullivan, (September 14, 2015), 12:52 PM As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% year-over-year on Google in the early part of Q3 compared with 56% growth in Q2, says Mark … Continue reading Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
JD WoodsSeptember 11, 2015 For anyone who has braved a December mall trip or waited for the perfect cyber deal, holiday shopping can be an overwhelming experience. For retailers, the upcoming holiday season will be busier than ever before. The National Retail Federation found that global holiday sales on average have grown 2.9% over the … Continue reading How to Design Memorable Packaging This Holiday Season
Megan ConleySeptember 9, 2015 When it comes to holiday shopping, rarely do customers save all of their shopping for the last minute. In fact, 29% of consumers began shopping before Halloween in 2014. So, as you plan out your holiday campaigns, remember this: the earlier, the more widespread, the better. To compete with big box … Continue reading How to Create and Organize Your Holiday Ecommerce Campaigns
AJ BrusteinSeptember 3, 2015 The holidays are the biggest time of year for retailers. Everything is on the line when consumers are spending more than $ 600 billion in only a couple months. In fact, this season is so important for commerce that it accounts for more than 8x the next biggest sales drive season: … Continue reading Holiday Hiring Help: How to Find Quality Employees for the Holiday Rush
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
It may seem early to start planning, but if you get a head start, you’ll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready. David Rekuc on July 15, 2015 It’s that time of year again: Consumers are headed to the beach while retailers … Continue reading The Essential 2015 Holiday Checklist For Online Retailers
