Gail Oliver
If you are a small business, a great way to remind your customers that you exist is to send out holiday greeting cards. If you haven’t done it yet, you may be a little late for mail, but there are other ways to do it last minute.
Seasons Greetings By Email
If you want to send your seasons greetings by email, this gives you an opportunity to send something that may get greater exposure for your business if it is unique enough that your customers then want to share on their social media pages.
- Email an animated gif of a snowman being built or a Christmas tree getting decorated, with Seasons Greetings from Your Company written out in the snow at the end of the animation.
- Email a meaningful quote about Christmas overtop of a stunning photograph of a winter scene.
Seasons Greetings By Social Media
Again, the key here is you want your customers to share on their social media pages, to extend the reach.
- Using the Pic Stitch app, create a mosaic of photos of Christmas lights in your area, add your company name and post to your Instagram page using #PicStitch and #HappyHolidays.
- Tweet out a photo of a scene from a popular Christmas movie and one of the famous quotes from it and use the hashtags #quote and #quoteoftheday.
- Be creative to get noticed on Facebook. Use your products to spell out the words, Happy Holidays, take a photo and post to Facebook.
- Pin to Pinterest a photo of an Elf on the Shelf (very popular) holding a sign that says, “Seasons Greetings from {Your Company}.”
Happy New Year Greetings
Maybe you want to avoid getting lost in all the holiday greetings and focus on New Year’s greetings instead. You don’t have to send these greetings out on January 1st exactly, but within the first few days.
- Send an email with a free download for your customers, such as a 2015 calendar, a blank to do list page or a download such as, “25 Books to Read in 2015.“
- Post yearly lists on social media that your customers would care about, such as “Top Google Searches for 2014” or “Top Fashion Trends for 2015,” along with a message wishing customers a Happy 2015!
The card shown above is from Minted.com.
Let me know which ideas you use in the comments!
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