Tag Archives: holiday

4 Ways to Attract Last-Minute Holiday Shoppers Online

Zac Heisey December 19, 2014 The overall traffic towards commercial online websites is at its absolute peak during the final days of the holiday season, when thousands of last-minute shoppers scramble to find the perfect gift online. Online stores can make the most of this opportunity with hard-to-resist offers, discounts, and promotions to attract potential customers. … Continue reading 4 Ways to Attract Last-Minute Holiday Shoppers Online →

12 Holiday Gifts You’ll Want To Keep For Yourself

Marketing Guide

The team at The Wirecutter spent hundreds of hours in their test labs to find the best gifts of 2014. By Jacqui Cheng The best gifts are often things that people wouldn’t get for themselves. Sometimes it’s because those items are too expensive or luxurious, and other times it’s because they didn’t even know … Continue reading 12 Holiday Gifts You’ll Want To Keep For Yourself →

Holiday Shut Down: Should You Pause or Keep Going?

Small Business

Terry Winters December 18, 2014 As the holidays approach, you may be wondering whether to close your business or stay open. During the initial growing years, many small business owners mistakenly keep the doors open during holidays in the hope of getting ahead of their competition or fear of losing customers. However, experts advise … Continue reading Holiday Shut Down: Should You Pause or Keep Going? →

5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)

Digital Marketing

Loni Stark December 17, 2014 Your customers aren’t like those distant relatives you see once a year to avoid controversial topics over fruitcake. During the holidays—whether it’s Christmas, Single’s Day, Diwali, or Golden Week—you can make meaningful connections through unique promotions. And after the holidays are over, you can build on that engagement with … Continue reading 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local) →

5 Simple Steps to Turn Holiday Returns Into New Year Revenue

Online Marketing

Katey Ferenzi December 17, 2014 ‘Tis the season of those dreaded holiday returns. In fact, some estimates say that up to one third of all online holiday purchases are returned by shoppers in the following month. So, as a store owner, you have two options: are you going to let your business lose sales … Continue reading 5 Simple Steps to Turn Holiday Returns Into New Year Revenue →

Holiday Email Marketing: 6 Tips to Kickstart Your Campaign

Email Marketing

Lori Dillow December 16, 2014 The holiday season is here and the shopping madness is in full effect. That makes it the ideal time for your business to spread some cheer and recreate the magic of the season – and you can do that by sending festive newsletters to your customers. Never underestimate the … Continue reading Holiday Email Marketing: 6 Tips to Kickstart Your Campaign →

How Retailers Can Win the Holiday Season

Small Business

David Goldin December 15, 2014 If retailers think of the year as a track meet, then the holiday months are the final straightaway. Leading up to the holiday rush, small, independent retailers need to be doing everything they can to prepare for the busiest time of the year and while there are countless ways … Continue reading How Retailers Can Win the Holiday Season →

SEO Checklist – 4 Steps to Make the Most out of Seasonal Traffic

Search Engine Optimization

Adam Tanguay December 13, 2014 The upcoming holiday season means a big increase in search traffic on seasonal keywords as consumers look for gift ideas, travel accommodations and other holiday-related products and services. This means that it’s time to implement a seasonal SEO plan to give search engines the opportunity to crawl and index … Continue reading SEO Checklist – 4 Steps to Make the Most out of Seasonal Traffic →

5 Reasons Brands Should Use YouTube

Video Marketing

Richard Raddon December 12, 2014 The biggest shopping season of the year is in full swing. Although brands and consumers are used to the traditional direct mailers and TV spots, holiday shopping – and shopping in general – has gained a significant presence on YouTube. Whether it’s a Beauty Guru doing a haul video … Continue reading 5 Reasons Brands Should Use YouTube →