With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. Scott Heimes on December 1, 2016 It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow … Continue reading Getting the most out of your holiday emails
Paul Trujillo — November 29, 2016 Follow @TruPaultx— November 29, 2016 The “holiday rush” for buying gifts and gadgets for our loved ones (and, let’s face it, ourselves) is getting bigger every year. Holiday sales are expected to grow this year, with a 13.3 percent increase in e-commerce retail sales in particular. Not only is … Continue reading 6 Steps to Help Control Inventory During the Holiday Rush
Bob Hutchins — November 23, 2016 Follow @Bobhutchins— November 23, 2016 Ready to up your social game this December? If you’ve become an expert at “Merry Christmas” memes and are looking for more, then MDG Advertising has the infographic for you. From 360º videos to Facebook Live streams that show a different side of … Continue reading 7 Creative Holiday Social Strategies [Infographic]
Max Stewart — November 27, 2016 — November 27, 2016 Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $ 117 billion. We made your … Continue reading Holiday Retargeting Techniques for Marketers and Brands
by Jess Nelson, November 23, 2016 With Black Friday lurking just around the corner, have you tested your emails to make sure they render correctly on mobile devices? Nearly six in 10 Americans — 137.4 million individuals — are considering shopping this Thanksgiving weekend, according to the National Retail Federation’s (NRF) annual holiday consumer survey. … Continue reading Email Drives In-Store, Online Holiday Shopping For Black Friday, Cyber Monday
Harry Rollason — November 24, 2016 — November 24, 2016 Love it or hate it, Black Friday is very much here to stay (and it’s only getting bigger and bigger). Last year, the holiday retail rush saw $ 67.6 billion spent by 136 million Americans. What’s more, retailers on average accumulate 30% of annual sales … Continue reading 5 Tips to Manage the Holiday Retail Rush
Brad Keys — November 23, 2016 — November 23, 2016 Like Everything, Start Early For the past several years The National Retail Federation trade group has stated that over 40 percent of people begin their holiday shopping by Halloween. Launching holiday ads as early as possible gives you plenty of time to build up to … Continue reading 10 Inspiring Holiday Marketing Tips
Julie Chomiak — November 23, 2016 — November 23, 2016 The holidays are officially upon us, and for small business owners, it’s a perfect time to show your customers some love. Holiday outreach is a wonderful thing: it allows your business to recognize its key vendors and clients, while subtly reminding your constituents that you’re … Continue reading How To Make A Festive Holiday Video For Your Small Business
by Laurie Sullivan@lauriesullivan, November 23, 2016 Adobe Digital Insights (ADI) Wednesday released data analyzing online sales for the holiday season that shows consumers have spent $25.59 billion between Nov. 1 and Nov. 22, 2016, up 3.5% year-over-year (YoY). Twenty-one of the 22 days already have exceeded $1 billion in online sales. Search ads — at 40%, up 4% … Continue reading Holiday Online Sales Up 3.5% YoY, Search Drove 40% Of Revenue (DD)
Laura Smous — November 19, 2016 Follow @laurasmous— November 19, 2016 Earlier this week, we showed you easy ways food brands can use snackable videos, in their influencer marketing. Today, we’ll cover ways brands can work with influencers to create holiday video marketing that drives sales this holiday season. Video generates 1,200 percent more shares … Continue reading Holiday Video Marketing
