Tag Archives: holiday

Holiday Video Marketing

Laura Smous — November 19, 2016 Follow @laurasmous— November 19, 2016 Earlier this week, we showed you easy ways food brands can use snackable videos, in their influencer marketing. Today, we’ll cover ways brands can work with influencers to create holiday video marketing that drives sales this holiday season. Video generates 1,200 percent more shares … Continue reading Holiday Video Marketing →

7 omnichannel marketing tips to attract holiday shoppers

With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers. Jim Yu on November 15, 2016   Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. … Continue reading 7 omnichannel marketing tips to attract holiday shoppers →

‘Tis the season: 6 ways to prepare for holiday shoppers

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. Christi Olson on November 10, 2016   For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration … Continue reading ‘Tis the season: 6 ways to prepare for holiday shoppers →

How to Successfully Manage a Contingent Workforce During the Holiday Season

Eyal Katz — November 10, 2016 Follow @eyalk100— November 10, 2016 ‘Tis the season to be jolly… and beef up your workforce to maximize revenues and efficiency. But, obviously, there’s a lot more to managing a contingent workforce than just hiring. So we’re here to share our tips for effective human resource management for the … Continue reading How to Successfully Manage a Contingent Workforce During the Holiday Season →

Holiday optimization tips for remaining competitive in the SERP

Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. Lydia Jorden on November 8, 2016   During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something … Continue reading Holiday optimization tips for remaining competitive in the SERP →