Jared Atchison — October 7, 2018 — October 7, 2018 The holiday season can represent almost 30 percent of annual sales for retailers, making it the perfect time to get a big boost in revenue. But consumers these days can shop around more and can do so right from their mobile phones, which makes capturing … Continue reading 5 Ways to Get Your Website Ready for the Holiday Season
Holiday Online Revenue To Rise, But Average Order Values Fall by Laurie Sullivan @lauriesullivan, September 14, 2018 Search marketing company NetElixir’s 2018 Holiday Forecast predicts overall economic growth of 15% — up from 13% in 2017, and 10% in 2016. Initial findings estimate that 62% of all product searches now occur on Amazon, and 30% … Continue reading Holiday Online Revenue To Rise, But Average Order Values Fall
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
Loren Padelford — September 7, 2018 Follow @LorenPadelford— September 7, 2018 In the U.S., Black Friday and Cyber Monday are the two biggest shopping days of the year. Revenues are on the rise, too: in 2017, Black Friday and Cyber Monday combined for more than $ 11 billion in sales -– a new all-time record. … Continue reading Increase Holiday Sales: Put Black Friday and Cyber Monday on Autopilot
Jake Rheude — August 30, 2018 Follow @jakerheude — August 30, 2018 If you run an eCommerce business, you’re probably busy right now running down your checklist to be prepared for holiday sales. While you double check your production schedule and line up your holiday ad buys, it’s important to remember one of the most … Continue reading 4 eCommerce Fulfillment Trends for the 2018 Holiday Season
Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success
A good portion of ecommerce companies jump on the holiday campaign bandwagon and run standard campaigns every year, but do all of them have a consistent, carefully thought out multi-medium strategy prepared months in advance? Probably not (and that’s a big mistake). According to Wordstream, 8 in 10 holiday shoppers are influenced by the internet … Continue reading Ecommerce Holiday Campaign Marketing Tips (Plus Free Webinar)
Search Surprises: Unexpected Holiday Bumps by Sarah Mahoney @mahoney_sarah, April 3, 2018 It easy to figure out that in the days leading up to Valentine’s Day, people are much more likely to be searching for romantic restaurants. What is surprising, according to a new research report from Synup, is that the strongest interest in restaurants, … Continue reading Search Surprises: Unexpected Holiday Bumps
Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on January 18, 2018 E-commerce marketers had a lot to be thankful for in 2017. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars – long after the Christmas lights dim
As we say goodbye to the holidays and hello to a new year, columnist Tom Mucklow looks back at the strategies and technologies that drove online shopping. Tom Mucklow on January 11, 2018 As the holidays fade into memory, we can look back at a very successful holiday season. Retail sales from November 1 … Continue reading The top 3 retail strategies that dominated the holiday season
