Tag Archives: holiday

Average Order Value Online Rises During 2017 Holiday Season

Holiday Season

Average Order Value Online Rises During 2017 Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, (January 12, 2018) Data released Thursday shows an increase of average order value online during the 2017 holiday season. Overall, U.S. ecommerce holiday sales rose 13% from the previous year, up from 10.43% in 2016, according to data from … Continue reading Average Order Value Online Rises During 2017 Holiday Season →

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Holiday Season

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018   Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day →

Stop Shopping Cart Abandonment and Spread The Holiday Spirit

eCommerce Platforms

Tom Martin — December 22, 2017 Follow @TomMartin — December 22, 2017 According to a 2017 Baymard Institute, an e-commerce consultancy, based in Copenhagen, report “more than 69% of online shopping carts that contain at least one item are later abandoned”. The report analyzed 37 different studies to arrive at the 69% average. Baymard has … Continue reading Stop Shopping Cart Abandonment and Spread The Holiday Spirit →

The aftermath of the holiday season: What’s next for your marketing plan?

Marketing Strategy

It’s natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season. Tony Toubia on December 20, 2017   You’ve made it to the end of the … Continue reading The aftermath of the holiday season: What’s next for your marketing plan? →

Optimize your holiday marketing dollars — long after the Christmas lights dim

Marketing Strategy

Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year. Jordan Elkind on December 18, 2017   E-commerce marketers had a lot to be thankful for this year. According to statistics from Adobe Digital Insights, digital transactions on Cyber Monday … Continue reading Optimize your holiday marketing dollars — long after the Christmas lights dim →

8 Ways to Increase Employee Engagement This Holiday Season

Employee Engagement

Katie Edwards — December 11, 2017 — December 11, 2017 StartupStockPhotos / Pixabay It’s December and the holidays are fast approaching. Whether you celebrate Christmas, Chanukah, Kwanza, Yule, or any other holiday, it’s great to get into the spirit and. Here are 8 ways to improve employee engagement this season. 1. Set up holiday decorations. … Continue reading 8 Ways to Increase Employee Engagement This Holiday Season →

Is holiday paid search more competitive in 2017 than 2016?

PPC Strategies

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017   The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016? →

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