But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018 It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year
Data Breaches Could Negatively Impact Online Holiday Sales by Laurie Sullivan @lauriesullivan, (November 08, 2018) Three-quarters of consumers would end their relationship with a brand following a data breach, and half wouldn’t sign up for an online service that had recently been breached, according to data released Wednesday. Ping Identity, a security firm, released the … Continue reading Data Breaches Could Negatively Impact Online Holiday Sales
Syed Balkhi — November 4, 2018 Follow @SyedBalkhi — November 4, 2018 Your email subscribers are the best people to promote your holiday sales to; they’re loyal followers of your brand and you can send messages straight to their inboxes to invite them to shop at your website or store. But you can’t send the … Continue reading How to Segment Your Email List to Boost Sales This Holiday Season
It’s time to start thinking about a holiday advertising strategy to reach the right customer base. Jacob Baadsgaard on October 29, 2018 For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are … Continue reading 5 ways to make your holiday advertising campaigns more profitable
Amanda Clark — October 25, 2018 Follow @GrammarChicInc — October 25, 2018 Daria-Yakovleva / Pixabay Believe it or not, the holiday season is actually an ideal time to make progress on your job search. Many jobseekers don’t realize this, and as such they effectively go dormant between Thanksgiving and New Year’s Day. Their loss … Continue reading The Jobseeker’s Guide to the Holiday Season
Holiday Calendar For Targeting Search Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, (October 17, 2018) Halloween may not be the biggest holiday of the year in terms of sales, but search marketers might want to know that in 2017 Google searches for “Black Friday” saw the highest growth spike immediately following October 31, and the … Continue reading Holiday Calendar For Targeting Search Campaigns
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018 There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Markus Linder — October 10, 2018 Follow @markuslinder — October 10, 2018 It’s October, and you know what that means. The countdown to get your stores ready for the holiday season is on. What is often dubbed the „the most wonderful time of the year” is also a time that’s fraught with stress for many. … Continue reading How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders
