Zach Heller — October 26, 2017 Follow @zheller — October 26, 2017 There are a lot of different things that go into making a pay-per-click campaign successful. But one thing is for sure, if people don’t click on your ads, none of the rest matters. So one way to improve the effectiveness of your PPC … Continue reading How to Achieve a Higher Click-through Rate on PPC Ads
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
Megan Ritter — August 26, 2017 Follow @megmarieritter — August 26, 2017 Leveraging influencer outreach is a powerful marketing strategy you need to pay close attention to. Simply creating content is not enough to secure those coveted higher rankings keeping you up at night. You need to expand your audience reach and connect in a … Continue reading How To Leverage Influencer Outreach For Higher Rankings
Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds. Tim Peterson on August 8, 2017 Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last … Continue reading Facebook looks to clean up Audience Network with higher standard for counting clicks
Liz Papagni — May 26, 2017 Follow @mrktgworx— May 26, 2017 When marketing to Generation Z and Millennials, Instagram is an invaluable tool. The numbers are clear: this is where your target market spends their time on social media. And they love their brands and influencers on Instagram, too. Now, it’s up to you to … Continue reading 5 Tips for Higher Engagement on Instagram
Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds by Laurie Sullivan @lauriesullivan, May 22, 2017 Yelp has commissioned a survey from Nielsen, which argues that review sites drive higher conversions than search and social media. The survey of 2,000 U.S. adults, conducted late last year and released Monday, found that 92% of … Continue reading Review Sites Generate Higher Conversions Than Search, Social, Yelp Study Finds
Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech
Examining Whether AdWords Bid Headroom Leads to Higher CPCs on Brand Keywords by Joseph Shoemaker on September 26, 2016 In the digital-first world of 2016, protecting a brand name and reinforcing customer loyalty has become increasingly important to employing a successful marketing strategy. But even as companies are learning how to better reach their customers … Continue reading Testing AdWords Bid Headroom, Higher CPCs
by Allen Finn, August 21, 2016 If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts where I had to use paid search and social ads to find … Continue reading PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
by Emily Ahlbum July 26, 2016 Follow @emagineusaJuly 26, 2016 For most marketers, when you hear the word “optimization”, you’re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything. It’s about taking … Continue reading How to Use Social Media Optimization for Higher Visibility
