By Bernadette Coleman February 10th, 2016 Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are doing it. If you aren’t aware what others in … Continue reading Study The Competition To Rank Higher In Organic Search
by Oliver Neely February 4, 2016 Follow @elvinweb1February 4, 2016 If you ever find the likes of Yelp, Yell or Trip Advisor outranking your website in the search results, you’re not alone . It’s a common sight for today’s local businesses, you search your business name and find that instead of your website at the … Continue reading Why Does Yelp Rank Higher Than My Website?
by Anton Rius December 17, 2015 Follow @gothamCultureDecember 17, 2015 A quick coffee and pastry from Starbucks for breakfast. Microwaved leftovers at your desk for lunch. Fast food on the way home for dinner. For many Americans, sitting down to eat a freshly cooked meal with friends or family seems like a lost luxury. We … Continue reading Can Eating Together Lead to Higher Team Performance?
Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops. Barry Levine on November 12, 2015 From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The whitepaper from video ad platform Videology and security firm White … Continue reading New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
Ron NewlinNovember 7, 2015 And that could be a problem. Email metrics like open rates and click-through rates can be invaluable to nonprofit communicators. They allow you to deliver multiple emails until reaching the intended recipient, and hone your content in order to maximize conversions. But you should know that open rates are never 100% … Continue reading Nonprofits: Email Open Rates May Be Higher Than You Think
Columnist Pratik Dholakiya explains how schools rely on content marketing to tell a story that matters — to effectively market to students and win over new ones. Pratik Dholakiya on September 1, 2015 e X p o s e / Shutterstock.com Your school needs content marketing. In fact, it relies on it. It has … Continue reading Campus Chronicle: Cracking Content Marketing For Higher Education
Spencer PloesslSeptember 1, 2015 Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. CTAs come in different shapes, sizes, colors, fonts, gradients, … Continue reading How to Optimize Calls-To-Action for Higher Conversion
Sunny PopaliAugust 28, 2015 With SEO marketing strategies getting more innovative each day for landing page advertisements, it’s no surprise that YouTube has made a major impact on Search Engine Optimization rankings. Getting higher rankings for your page with the help of YouTube videos is a great strategy, as an audiovisual influence is much stronger … Continue reading 10 Awesome YouTube Optimization Tips That Will Make Your Video Rank Higher!
Elisa SilvermanAugust 4, 2015 I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – … Continue reading How Understanding Your Customers Can Justify Higher Pricing
Nicole McCullumMay 26, 2015 Search Engine Optimization (SEO) is one of the most cost effective ways to reach a large percentage of your audience at a time when they are ready to buy. However, many small business owners become frustrated with the lack of results that they see when they invest in SEO, and give … Continue reading 3 SEO Mistakes That Cost Businesses Higher Rankings, Traffic & Leads
