Richard Shapiro — August 21, 2018 Follow @RichardRShapiro — August 21, 2018 MetsikGarden / Pixabay In a recent article in The Washington Post, Minimum Wages are Rising, Pay for Experienced Retail Workers is Not, the authors write,“Retailers have made headlines for raising their minimum hourly wages in quick succession — CVS to $ 11, Costco … Continue reading Is it Worth Paying Experienced Retail Associates Higher Salaries?
Sam Saidman — July 30, 2018 — July 30, 2018 For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small businesses with … Continue reading 10 Easy Tricks to Rank Higher on Google Maps
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. Rex Briggs on July 30, 2018 We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard … Continue reading 5 ways to hack a higher marketing ROI
Sergio Arboledas — July 19, 2018 Follow @sergi_trance — July 19, 2018 Amazon have more than 3 billion products across their 11 marketplaces worldwide. Each of those products can be reviewed by customers who (usually) give an accurate overview of the product that they have purchased. The biggest barrier to sales of an Amazon seller … Continue reading How to Handle Negative Reviews on Amazon and Rank Higher
Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report
Mobile Pushes Social, Search Spend Higher by Laurie Sullivan @lauriesullivan, May 1, 2018 Spending growth on paid search rose 11% year-over-year (YoY). For paid-search Shopping Campaigns, the cost-per-click (CPC) fell across devices, but findings suggest improved responsiveness likely helped increase mobile click-through rates (CTRs). Mobile continues to drive paid social and paid-search advertising– outpacing overall … Continue reading Mobile Pushes Social, Search Spend Higher
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings
Debra Murphy — March 8, 2018 Follow @MasterfulMktg — March 8, 2018 Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online … Continue reading Local SEO Strategies for Higher Search Rankings
Zach Heller — October 26, 2017 Follow @zheller — October 26, 2017 There are a lot of different things that go into making a pay-per-click campaign successful. But one thing is for sure, if people don’t click on your ads, none of the rest matters. So one way to improve the effectiveness of your PPC … Continue reading How to Achieve a Higher Click-through Rate on PPC Ads
By Ryan Kh October 12th, 2017 AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is … Continue reading Adwords: Higher Conversions & Lower CPA With Manual Bidding
