Tag Archives: Higher

We must demand a higher standard of quality for online advertising

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising →

How to Develop a Pricing Strategy for Higher Conversions

Conversion Techniques

Syed Balkhi — October 2, 2018 Follow @SyedBalkhi — October 2, 2018 Are your website visitors not convinced by your pricing page? After you’ve done your competitor research and studied your target audience to come up with the best prices for your products or services, it can be discouraging to see that you’re still not … Continue reading How to Develop a Pricing Strategy for Higher Conversions →

Is it Worth Paying Experienced Retail Associates Higher Salaries?

Retail Marketing

Richard Shapiro — August 21, 2018 Follow @RichardRShapiro — August 21, 2018 MetsikGarden / Pixabay In a recent article in The Washington Post, Minimum Wages are Rising, Pay for Experienced Retail Workers is Not, the authors write,“Retailers have made headlines for raising their minimum hourly wages in quick succession — CVS to $ 11, Costco … Continue reading Is it Worth Paying Experienced Retail Associates Higher Salaries? →

10 Easy Tricks to Rank Higher on Google Maps

Google Algorithm

Sam Saidman — July 30, 2018 — July 30, 2018 For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small businesses with … Continue reading 10 Easy Tricks to Rank Higher on Google Maps →

5 ways to hack a higher marketing ROI

Return On Investment - ROI

Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it. Rex Briggs on July 30, 2018 We often talk about marketing ROI, or the return on investment in advertising, as if it is a fixed and immutable number. You may have heard … Continue reading 5 ways to hack a higher marketing ROI →

How to Handle Negative Reviews on Amazon and Rank Higher

Feedback Management

Sergio Arboledas — July 19, 2018 Follow @sergi_trance — July 19, 2018 Amazon have more than 3 billion products across their 11 marketplaces worldwide. Each of those products can be reviewed by customers who (usually) give an accurate overview of the product that they have purchased. The biggest barrier to sales of an Amazon seller … Continue reading How to Handle Negative Reviews on Amazon and Rank Higher →

Automotive Websites See Higher Engagement Rates And Visits, Per Report

Web Optimization Guidelines

Automotive Websites See Higher Engagement Rates And Visits, Per Report by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2018 ‘Tis the season for buying a new car. At least for me. After relocating to Wyoming for the majority of the year, I needed a four-wheel drive vehicle. I opted for a 2018 Ford Explorer and … Continue reading Automotive Websites See Higher Engagement Rates And Visits, Per Report →

How to use the Knowledge Graph for higher rankings

SEO Ranking

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings →

Local SEO Strategies for Higher Search Rankings

SEO Local

Debra Murphy — March 8, 2018 Follow @MasterfulMktg — March 8, 2018 Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online … Continue reading Local SEO Strategies for Higher Search Rankings →