Tag Archives: Here’s

Skeeball is This Guy’s Full-Time Job. Here’s What You Can Learn From His Business

Betsy MikelMay 26, 2015 Hueskee Lewis and the News. Jamie Skee Curtis. Skeeonardo DiCaprio. What do all these not-quite-right sounding pop culture references have in common? They’re all teams that play in The Skee League. And thanks to their enthusiastic (and paying) participation, Director of Chicago League Operations Mike Fraser can say something truly spectacular: … Continue reading Skeeball is This Guy’s Full-Time Job. Here’s What You Can Learn From His Business →

Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

Ad Campaigns

Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope →

Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead

Branding In Social Media

Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead →

SEO: You Can’t Game Google. Here’s What to Focus on Instead.

Search Engine Optimization

Gabe CooperApril 22, 2015 Of all the new skills marketers have been asked to master in the digital age, one of the most intimidating is SEO. Organizations know what it is and they know they should be doing it, but the ever-changing algorithms and techniques often strike them as foreign and incomprehensible. As a result, … Continue reading SEO: You Can’t Game Google. Here’s What to Focus on Instead. →

Need to Conduct ‘Stealth’ Job Search? Here’s How

Career Development

Personal Branding BlogApril 9, 2015 You’ve bid you time for the last several years on a job that’s become stale and largely unfulfilling, just waiting until you were convinced that the job market was indeed improving, that the apparent recovery is for real. Clearly, your career is definitely in the “stall” mode, so you decide … Continue reading Need to Conduct ‘Stealth’ Job Search? Here’s How →

Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do).

Social Media Utilization

Liz O’Neill DennisonMarch 6, 2015 image source: Mashable Last week Google announced that as of April 21st, they’ll use mobile-friendliness as a ranking factor in their mobile search results. This is no surprise when you consider mobile statistics like these: Among U.S. adults, 22.9% of all media time in 2014 was spent on mobile Mobile … Continue reading Google Is Ranking for Mobile Optimization. Here’s What You Need to Know (and Do). →

Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete)

Marketing Guide

Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers… Please visit Marketing Land for the full article. Marketing Land – Internet … Continue reading Search Engine Land’s SMX West Is Next Week – Here’s How to Attend (delete) →

Google Introduces Call-Only Campaigns

Sales Leads Conversion

Larry KimFebruary 22, 2015 Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you … Continue reading Google Introduces Call-Only Campaigns →

There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video

Video Marketing

Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As. Martin Beck on February 17, 2015 In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of … Continue reading There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video →