Tag Archives: Here’s

Your Inconsistent Blogging Is Bad for Business – Here’s How to Change That

by Mary Long November 12, 2015 Follow @MaryCLongNovember 12, 2015 Blogging is a simple way to boost your visibility as a brand, whether you are a one man show or larger operation. But starting a blog and abandoning it – or posting sporadically, every few months – looks really bad. Worse than if you had … Continue reading Your Inconsistent Blogging Is Bad for Business – Here’s How to Change That →

Here’s Why The Resume Isn’t Dead Yet

Career Resume

by Personal Branding Blog November 9, 2015November 9, 2015 by Personal Branding Blog November 9, 2015November 9, 2015 While technology is an important part of the job search equation, it doesn’t trump thought-work, introspection and proper targeting. Yes, totally ignoring technology can potentially be harmful, in that disregarding its value could equate to missed opportunities. … Continue reading Here’s Why The Resume Isn’t Dead Yet →

The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams

Holiday Season

With Halloween behind us, it’s full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season. Katy Keim on November 10, 2015 It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? … Continue reading The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams →

Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment

Digital Marketing

Matthew MacQuarrieNovember 3, 2015 Recently, I’ve blogged a little bit about the limitations I see with social media marketing. Those posts seemed to have resonated with a number of entrepreneurs who are—I think—a little bit frustrated with the state of online advertising, which doesn’t seem to offer quite the same bang for buck it did … Continue reading Here’s A Digital Marketing Strategy That’s Actually Worth Your Investment →

Work Remotely? Here’s How to Get that Promotion

Work Environment

Personal Branding BlogOctober 31, 2015 Working remotely has it perks, but it’s also easy to be forgotten. While telecommuting has become an accepted practice for all size companies, moving up when you work from home can sometimes be harder to do. After all, remote workers have to be self-promoters if they want to get ahead … Continue reading Work Remotely? Here’s How to Get that Promotion →

Need To Give Feedback To A Difficult Person? Here’s How

Feedback Management

Eleanor ShakibaOctober 13, 2015 Tears, shouting or rambling justifications for their behaviour. These are the top three defensive behaviours you’re likely to encounter when giving performance feedback to difficult people. No doubt you want to avoid triggering these behaviours. Perhaps you’re wondering how to give feedback successfully. One useful idea to keep in mind whenever … Continue reading Need To Give Feedback To A Difficult Person? Here’s How →

Facebook is Rolling Out Local Business Verification Badges. Here’s Why You Should Get One.

Facebook Business

Amanda ClarkOctober 7, 2015 Have you ever been on Twitter or Facebook and noticed an account with a little blue checkmark beside its name—say, the account for a celebrity, a musician, a professional athlete, or a politician? These check marks show that the account is verified. All this means is that it’s the real deal. … Continue reading Facebook is Rolling Out Local Business Verification Badges. Here’s Why You Should Get One. →

AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How

Ad Campaigns

Nic D’AmatoOctober 5, 2015 Geo customizers are the latest AdWords feature to come out of beta. Ad Customizers are already one of the coolest ways to personalize your ad copy, and this new feature opens the door to more options, particularly for local advertisers. With geo ad customizers, advertisers who have inventory or special offers … Continue reading AdWords Geo Customizers Can Cut Your CPA in Half – Here’s How →

Frustrated with Cart Abandonment? Here’s How to Increase Conversions

eCommerce

Bob SpeyerSeptember 23, 2015 The Problem: “If you build it, the will come!” — but will they stay and push the submit button. The reality is that the majority of people going to your shopping cart will leave without purchasing. Some may “believe” they will return but don’t always. So what can you do to … Continue reading Frustrated with Cart Abandonment? Here’s How to Increase Conversions →

Here’s How Marketers Can Build On Their “Never Active” Subscriber Base

Email Marketing

Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place. Jason Warnock on September 15, 2015 Not long ago, marketers were struggling to reach a consumer’s inbox. Marketers sent multiple emails a week; … Continue reading Here’s How Marketers Can Build On Their “Never Active” Subscriber Base →