Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
Large companies the world over have long recognized the value of creating a brand. To most small business owners however, branding their business is something they only dream of as they think it’s just not possible to do with their small budgets. But even a small business can benefit from the impact of having a … Continue reading Is Small Business Branding Possible? You Betcha And Here’s How
Jon KrepsJanuary 30, 2015 Conversion rate optimization can help deliver higher ROI than other Internet Marketing investments and relies heavily on heat mapping analysis to optimize landing pages and other conversion-oriented content. Heat mapping analysis certainly isn’t new to the world of Internet Marketing. In fact, companies like Clicktale, Crazy Egg, and even Visual Website … Continue reading Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions
Only 44 percent of small businesses survive more than four years. Overhead constraints, recession, encroaching competition – for many, the strain is simply too much. But one of the biggest reasons that so many startups fail is jaw-droppingly simple: poor risk management. The success of each new venture depends heavily upon circumnavigating a wide array … Continue reading These are the 3 Biggest Startup Risks (And Here’s How to Avoid Them)
Darnelle O’BrienJanuary 16, 2015 2015 holds a world of possibility for small business. From curating engaging content automatically, to (real) online reviews, personalization and transparency, 2015 is an exciting time. There’s a shift coming and small business will benefit. We also review Mailchimp Snap, and discuss its place in the 2015 marketing mix. Content curation … Continue reading Here’s Looking At Small Business In 2015
Alex DittyJanuary 15, 2015 Here are the reasons you may not be finding success with your Instagram Marketing yet. Successful social media marketing on Instagram doesn’t have to be difficult. Whether you’re a social media marketing agency, a major brand or even a one-man marketing team trying to promote your app with Instagram, it’s possible … Continue reading Not Finding Success with Instagram Marketing? Here’s Why.
By Staff Reporter, January 09, 2015 Even if social media takes up a large portion of your daily work activities, it can be difficult to keep up with the different image sizes used by the various social networks. Thing is, if you don’t get those image sizes right, the results can … Continue reading Here’s your ultimate social media cheat sheet for 2015 [Infographic]
Buckets of frogs. Flying bowling balls. Rick Springfield. Anderson is the master of capturing our messy, strange reality. By KC Ifeanyi January 9, 2015 Navigating Paul Thomas Anderson’s universe is like trying to catch a bucketful of frogs while blasted on Acapulco Gold. (Hang tight, all will become clear.) Soon enough you’ll stumble over crippling … Continue reading As “Inherent Vice” Goes Big, Here’s Your Crash Course On Paul Thomas Anderson’s Seductively Surreal Universe
Brooke BallardJanuary 7, 2015 Don’t get me wrong here, not all time is wasted on social media. However, there are MANY gaping holes that we (yes, me included) have fallen into with social media that have caused us to waste colossal amounts of time. I’ll share with you the ones I see trapping companies, brands, … Continue reading Here’s How Much Time You’ve Wasted On Social Media
Megan TotkaDecember 30, 2014 Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago. There are plenty … Continue reading Knock-Your-Socks-Off Marketing Measurement: Here’s How!
