by Claude HarringtonAugust 9, 2016 When it comes to following-up with leads, timing can be everything. Take, for example, a recent Harvard study in which researchers reviewed data from 1.25 million sales leads (received by 29 B2C and 13 B2B companies). Here’s what they found: Potential customers who were contacted within an hour of making … Continue reading How an Explainer Video Can Help You with Lead Scoring
by Kaitlyn MyersAugust 8, 2016 While Vanilla Ice pales in comparison to Bob Dylan and other generations’ spokespeople, we’ll always be grateful for his accidental contribution to helping us improve the RFP processes. Ah, Vanilla Ice. Who could forget him? 1990’s rap pioneer, fashion icon (if you like razor stripes on the side of your … Continue reading How Re-Imagining Vanilla Ice’s Lyrics Can Help Improve Proposal Processes
by Barry Roos Follow @roositesAugust 7, 2016 There is a strategy attorneys universally follow: Do not ask a question you don’t know the answer to. This is so the attorney isn’t blindsided and actually asks a question which will harm his or her case. This is good advice, but you’re probably wondering what is a … Continue reading Will This Help and Can It Hurt?
by Jake KilroyAugust 12, 2016 Copywriting is a balancing act. To succeed, you should have the resolve of the world’s greatest author and the insight of the company’s sharpest salesperson. But that’s not exactly an easy task. You want to get crafty, but you need to make an impact. Your words need to resonate like … Continue reading 7 Easy Exercises to Help You Write Better Copy
August 2, 2016 If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing … Continue reading 10 Ways Social Media Marketing Can Help Grow Your Business
by Bea Redondo Tejedor August 1, 2016August 1, 2016 On your marks. Get set. Go! The Rio Olympics are just around the corner. If you think Usain Bolt is going to take it easy on you because you haven’t warmed up or tied your shoelaces properly with your lucky triple-knot, you’re wrong. The time is … Continue reading 5 Email Marketing Ideas To Help You Win Gold At The Rio Olympics
Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. Tamar Weinberg on July 29, 2016 at 1:50 pm As the volume of content on the internet continues to expand at jaw-dropping rates, it’s getting harder and harder to … Continue reading How your old content can help with SEO
by Brian Basilico July 24, 2016 Follow @bbasilicoJuly 24, 2016 The P Word Today I want to talk about the P word. What do I mean by the P word? Productivity. One of the questions I get asked all the time is, “Dude do you sleep?” The answer to that is yes, I sleep very … Continue reading Can A Simple Time Hack Help Make You More Money?
by Jess Mizerak July 23, 2016July 23, 2016 The back-to-school retail season is descending upon us. And that’s a pretty big deal because this is the second largest spending “holiday” in retail. And back to school and back to college aren’t just important for the brick and mortar stores. According to Field Agent’s 2016 Back … Continue reading Think a Loyalty Program Won’t Help with the Back-to-school Crowd?
by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand
