Tag Archives: Help

5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls →

How Facebook Advertising with Retargeting Can Help Increase Subscribers

by Susan Gilbert Follow @SusanGilbertSeptember 8, 2016 Use Facebook Retargeting to Bring Your Subscribers Back Are you not getting enough website subscribers from your Facebook ads? You might be missing out on their retargeting feature, which was launched January 1, 2015. According to Retargeter, this is a very effective way to customize your ads because … Continue reading How Facebook Advertising with Retargeting Can Help Increase Subscribers →

Telmar, USA Touchpoint Help Marketers Boost Targeting Reach

by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search. A partnership between Telmar and USA TouchPoints adds 86 media … Continue reading Telmar, USA Touchpoint Help Marketers Boost Targeting Reach →

How Social Media Measurement Can Help Save Influencer Marketing

by William Comcowich Follow @CyberAlertSeptember 2, 2016 You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI? Without adequate measurement, it’s impossible to know. That’s a common … Continue reading How Social Media Measurement Can Help Save Influencer Marketing →