Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done. Allen Martinez on January 23, 2019 Data, facts, and logic make it easier to measure, predict and understand. It’s all … Continue reading How to be charismatic: Marketing with charm, heart and personality
Abhishek Budholiya — July 16, 2018 Follow @aabudholiya02— July 16, 2018 Today, with an increased rate of e-commerce and internet penetration, a wide range of consumers are favoring online transaction, in turn, driving the global market for an online payment gateway. The market, likely to see an impressive growth in the near future, provides a … Continue reading Ecommerce Penetration: The Heart of Online Payment Gateway
Simon Davies — February 27, 2017 Follow @SimonTheoDavies— February 27, 2017 Ruthlessness and competitiveness tend to be attributes associated with individuals in the world of business. This has been typified by Gordon Gekko in Wall Street and Ayn Rand’s novel, Atlas Shrugged. Meanwhile, kindness is often an afterthought and sometimes seen as an inconvenience. But … Continue reading Nice Guys Always Win: Why Having a Heart is Good for Business
Chris Cancialosi — February 14, 2017 Follow @gothamCulture— February 14, 2017 If you mention “innovation” to most business leaders, it wouldn’t be a surprise if they begin to think about Tesla, GE, or 3M. Compared to these giants of innovation, continually pushing the bleeding edge of what’s possible through massive investments in research and development, … Continue reading Why Culture is the Heart of Organizational Innovation
by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush
by Giovanni Strocchi, (December 21, 2015) Emotions are one crucial element of digital advertising that supersede responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a brand and its audience is driven by emotions — meaning that brands must trigger a positive emotional reaction in a consumer to gain access to … Continue reading Emotions At The Heart Of Successful Campaigns
Whitney SunseriJuly 21, 2015 The online customer purchase path has become way more complex. If marketers want to develop a relevant and efficient online acquisition strategy, they have to fully understand this new online purchasing landscape. The online advertising world is traditionally “ad centric” – campaign performance is measured for a given format and on … Continue reading Audiences: the Heart of New Acquisition Strategies
Gabriel BristolJuly 16, 2015 In today’s corporate landscape, the modern employee is more socially conscious than they were a generation ago. They’re also more generous and inclined to donate to causes that resonate with them. Here are some numbers. According to the Giving USA Foundation, the largest source of charitable giving last year (72%) came … Continue reading Why Having A Heart Is Good For Business
Scott GombarApril 25, 2015 I’m going to start with a story. I am changing the names to protect the not so innocent. About two years ago in the summer of 2013 a friend of mine, Josiyah, visited a financial adviser to begin investing in his retirement and provide financial stability for himself and his family. … Continue reading Digital Marketing: Not For the Faint at Heart
Rebekah RichardsMarch 4, 2015 Have you ever wondered how to determine exactly who your Buyer Personas are to be as persuasive as possible with your marketing material? In this article, you will find out exactly what method to follow to get your buyer personas right the first time around. On the 14th of October, we … Continue reading 5 Key Insights On How To Win Your Buyer’s Heart
