From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023. Lisa Peyton on December 28, 2022 As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in … Continue reading Top 10 immersive marketing trends that will grow your grinchy heart in 2023
Yolanda Knight October 28, 2021 All that the world has gone through over the past 20 months has given many of us a new perspective. It has given us permission to slow down. It has shown us that compassion for co-workers, neighbors, family members, and the other people in our lives is paramount. And it … Continue reading Leading With a Servant Heart Is More Important Than Ever. Here Are 3 Ways to Do So.
Laura Patterson July 13, 2021 Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit. To ensure your business takes off like a rocket, you need the operational … Continue reading Process is at the Heart of Operational Excellence
Dana Kachan July 5, 2021 Finance acquires a heart. Fintech companies innovate financial services with empathy and sustainability in mind. Financial inclusion can become a reality. The finance digitization flight continues, exciting and much-promising. Photo by Tim Mossholder on Unsplash A heartless, money-making machine — this is how a traditional banking system has been portrayed … Continue reading Finance Starts Having a Heart: How Fintech Fosters Financial Inclusion and the SDGs
Dee French November 6, 2020 At the core of every successful relationship is the foundational need to trust one another. This applies in business, too, in the relationship between leader and team members. While trust may not be fashionable in every circle these days, no leader can succeed without their team’s trust and support. In … Continue reading The Beating Heart of Leadership: Trust
Robi Ganguly August 21, 2020 “Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are scrambling to figure out what the “new normal” means for customer engagement. Product and marketing leaders are faced with high levels of fear and uncertainty, oftentimes accompanied by slashed budgets. And consumers are engaging with … Continue reading Customer Emotion is the Heart of a Successful Post-Pandemic Digital Transformation Plan
Mike Rowan — February 8, 2020 Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your marketing communications? Many companies continue to develop and implement data strategies, trying to align their data insights with how their customers buy, in order … Continue reading Put Your Customers at the Heart of Your Data Strategy
Paul Keijzer — October 15, 2019 Follow @Paul_Keijzer After so many years spent assuming various leadership roles and analysing the life and habits of successful business leaders, I learnt one invaluable lesson that precedes all others: A business will never be successful unless you learn how to build positive relationships and put people first. The … Continue reading Is It Better To Lead With Your Heart Or Your Head?
Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done. Allen Martinez on January 23, 2019 Data, facts, and logic make it easier to measure, predict and understand. It’s all … Continue reading How to be charismatic: Marketing with charm, heart and personality
Abhishek Budholiya — July 16, 2018 Follow @aabudholiya02— July 16, 2018 Today, with an increased rate of e-commerce and internet penetration, a wide range of consumers are favoring online transaction, in turn, driving the global market for an online payment gateway. The market, likely to see an impressive growth in the near future, provides a … Continue reading Ecommerce Penetration: The Heart of Online Payment Gateway