Steph Marsh — October 28, 2017 — October 28, 2017 It’s natural to want to show off your business’ accomplishments. We all long for that sense of pride. However, these types of stories are mostly self-serving. As with elevator pitches, there’s a time and a place for that. The best video stories don’t start with … Continue reading Harness the Power of Business Storytelling Through Video
Sahail Ashraf — September 22, 2017 Follow @BizGrowInsights — September 22, 2017 Every brand has a website, even if it is one that has been left to fester over a number of years. The problem with websites is that some brands feel that the only work that needs doing on the things is what happens … Continue reading How To Harness Social Media For More Website Traffic
Facebook’s 1.74 billion monthly active mobile users aren’t just ‘liking’ photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage. Tom Kuhr on March 21, 2017 Your brand might be doing … Continue reading How to harness the power of Facebook Local Pages to drive in-store sales
Angela Hausman, PhD — January 11, 2017 Follow @MarketingLetter— January 11, 2017 Image courtesy of Socialize Yourself Cheers had the right idea to harness social capital to drive business performance. Those regulars, Norm, Lilith, Frazier, and the rest, counted on the Cheers staff to now only “know their name”, but to care about them as … Continue reading Harness Social Capital to Optimize Business Performance
Adam Frankel — December 17, 2016 Follow @FrankelInteract— December 17, 2016 Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature. Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on … Continue reading Brands Should Follow These 9 Tips To Harness Facebook Live
by Randall Beard July 22, 2016July 22, 2016 “Dis-ruhp-shuh n”―a radical change in an industry, business strategy, etc., especially involving the introduction of a new product or service…disrupting innovation. We are swimming in marketing disruption. Data and technology are fundamentally changing the way brands market and interact with consumers. It’s almost a full-time job keeping … Continue reading How to Harness Disruptive Forces for Disrupting Innovation
by Susan Gilbert March 14, 2016 Follow @SusanGilbertMarch 14, 2016 Get Control of Your Social Media Marketing With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some great resources that are perfect for managing your social media strategy. … Continue reading Monday Tips: 4 Tools to Help You Harness Your Social Media Marketing
by Kerry Butters January 6, 2016 Follow @markITwriteJanuary 6, 2016 For about a decade now, YouTube has dominated online video. And, covering roughly the same timeframe, Facebook has dominated online social networking. Indeed, whilst these two giants kept to their own devices – one as a platform for publishing and sharing video content, and the … Continue reading Understanding The Power Of The Facebook Video Ad (And How To Harness It)
by Kevin Johnson November 16, 2015 Follow @redhotkevbotNovember 16, 2015 Unless you’ve been hiding under a rock for the last decade or so, it’s been hard to ignore the game-changing power that YouTube and other video sharing sites have brought to the world of digital marketing. And especially when one considers the value offered by … Continue reading How to Harness the Power of Video in Your Content Marketing
Steve HammSeptember 7, 2015 When you dive into building a website, your how-to research probably leads to a lot of emphasis on home page design, search engine optimization, and social media integration. These are all elements that will lead potential consumers to your landing page, but don’t think that your work is done once they … Continue reading Harness the Power of the Landing Page
